queue Awarded South Carolina State Fair Account

Agency to Develop Comprehensive Advertising Campaign and Marketing Strategy for South Carolina's Largest Annual Event

queue, a regional marketing communications company with offices in Raleigh, NC and Columbia, SC, has been selected by the South Carolina State Fair to develop and implement a marketing campaign for the annual October event. The joint announcement was made today by South Carolina State Fair General Manager, Gary Goodman, and queue President, Juana Quick.

“As we near our 150th year, we are more excited about the future than the past. We believe queue will be able to get our message out about new facilities and new directions with a positive and direct vision for the future”, said Goodman.

"We are honored to have been selected as the agency of record to work with the State Fair in promoting South Carolina's largest and most exciting event," said Quick. "Our goal is to build on the Fair's history and legacy, while generating new excitement and energy with a fresh marketing approach. We also want to get the message out about the many wonderful things the fair does to benefit the community, such as the Ride Of Your Life student scholarship program."

Juana , queue agency owner

queue is developing the 2015 South Carolina State Fair theme, creative concepts and marketing strategy as well as coordinating the media buys and public relations.

The Ride Of Your Life program has provided deserving students in South Carolina with more than $3 million in scholarships to support their continuing education.

The 12-day fair is held annually at The South Carolina State Fairgrounds in Columbia during the month of October. The dates for this year’s fair are October 14-25.

For more information about the fair, please visit scstatefair.org or call 803-799-3387. For more information about queue, visit wearequeue.com or call 803-256-2006 (SC) or 919-424-7544 (NC.).

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