Rackspace mCommerce Survey 2014

Bangalore, December 2, 2014 (Newswire.com) - Rackspace, the #1 managed cloud company, recently conducted a pan-APAC mCommerce study. According to this recent study, consumers in Asia-Paciifc are vastly using their smartphones to browse and purchase from mCommerce sites, with 84% of consumers using their smartphones to browse on a weekly basis.

The research commissioned by Rackspace surveyed 1200 consumers aged between 22-44 across India, Singapore & Hong Kong to gain insights into mobile habits and behaviours. 

The study reported that as much as 78% of consumers experience technical issues when browsing sites on their smartphone, affecting purchasing decisions and company perception. Across markets, over a quarter of consumers (28%) said they would not make purchases from an commerce site if they experience a technical issue and nearly all consumers (93%) said their perception of a brand is affected if its website consistently has problems. 

KEYS TO MOBILE COMMERCE SUCCESS

• Responsive design: Slim down the work of mobile design using responsive design—a single site designed to adapt visually to the endpoint device.
• Optimized site structure: Similar to a desktop site, principles of lean coding, compression, caching, and reduction of third-party apps leads to faster performance.
• High performing architecture: Focusing on a hybrid cloud approach to leverage existing legacy apps with cloud-based resources helps reduce speed to market and allows for enhanced scale and reliability after launch.