Radio Mantra Celebrates The Great Indian Wedding With "Band Baaja Baraat"

Online, November 28, 2011 (Newswire.com) - With the onset of wedding season as thousands of brides and grooms gear up to get tied in holy matrimony; Radio Mantra is giving them an unique opportunity to be famous and celebrate their special day with the whole city.

India is the largest market for marriages and famous for it's trademark "big fat weddings" which requires quite an elaborate planning and months of preparation. 'Band Baaja Baraat' is all about celebrating this wedding season and making it special for all the couples. The 20 day activity that started on 21st of November is all about celebrating this wedding season, making it special and an unforgettable experience for the couples for years to come.

'Band Baaja Baarat' on Radio Mantra will feature "Wedding planners: Bittoo and Shruti" tips on fashion, beauty, styling, decoration, trousseau and everything got to do with the wedding. Listeners can groove to exclusive hand-picked 'Rab Ne Bana Di Jodi' songs that will be played through out the day. Radio Mantra will also be covering important weddings of the town and make the occasion even special by AIRING their 'Band Baaja Baarat' stories.

Apart than the detailed activity couples can check their compatibility with each other in the contest called "Saat Phere"; where one of the partners will have to answer seven questions about their other half. Its an opportunity for couples to prove their love for their partner and in return take home exciting gifts.

Talking about the activity Kanwar Sameer, National Programming Head, radio Mantra said,
"BBB is a unique concept aimed at leveraging the upcoming wedding season through innovative programming. It's a great opportunity for the advertisers to touch base with the right clientele at the right time. It is also an equally good proposition for the audience, aimed at churning out interesting content, which will be topical, relevant, contemporary and local."

About Radio Mantra:
Radio Mantra 91.9 FM is a Radio Initiative by the Dainik Jagran group with a pan India presence spanning across 8 cities namely Agra, Bareilly, Gorakhpur, Varanasi, Hisar, Karnal, Jalandhar and Ranchi.With a listenership base of 5.37 million, Radio Mantra is one of the top 5 radio stations in India. Radio Mantra aims to offer a differentiated listening experience to its listeners across age groups and all SEC.

For any further details contact:
Neha Jha
[email protected]
+9131919000, Ext.-108
Mobile No.- +91-9711206522
PR Executive I Radio Mantra I Delhi