Rainmaker To Install Revolution™ At Melco Crown Entertainment's City Of Dreams And Altira Macau

Online, October 4, 2011 (Newswire.com) - The Rainmaker Group announced today that Melco Crown Entertainment Limited (NASDAQ:MPEL) ("Melco Crown Entertainment"), a developer and owner of casino gaming and entertainment resort facilities focused on the Macau market, selected Rainmaker's revolution™ profit optimization system to provide revenue management for its two properties in Macau. The two properties include City of Dreams and Altira Macau. The Rainmaker system implementation is underway. Click here for more information on Rainmaker's profit optimization solutions.

Rainmaker total guest value 'a perfect fit' to optimize gaming and non-gaming revenue
Ms. Tammy Farley, Rainmaker principal said: "Rainmaker is thrilled to be part of the Melco Crown Entertainment's properties, Macau's premier destination resort and hotel for both gaming and non-gaming visitors. Our Asia-based revenue management team is committed to the profitable success of Melco Crown Entertainment. revolution's ability to identify, forecast, and optimize the total guest value for gaming and non-gaming visitors is a perfect fit for this multi-property operation."

Mr. Nicholas Naples, Co-Chief Operating Officer, Operations of Melco Crown Entertainment Limited said: "We are delighted to be the first Asian casino hotel operator to implement this industry leading customer centric revenue management system. Rainmaker's revolution™ profit optimization system is an essential tool to provide a level of revenue management that will allow us to streamline our processes and maximize cross enterprise profitability."

Melco Crown Entertainment owns and operates City of Dreams (www.cityofdreamsmacau.com), the flagship integrated leisure and entertainment resort and home of The House of Dancing Water, the world's largest water-based performance; Altira Macau (www.altiramacau.com), a Forbes Five-Star luxurious casino hotel; and Mocha Clubs (www.mochaclubs.com), one of Macau's largest non-casino based electronic gaming chain.

About Melco Crown Entertainment Limited

Melco Crown Entertainment Limited ("Melco Crown Entertainment"), an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com) (formerly Crown Macau), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment's business also includes the Mocha Clubs (www.mochaclubs.com), which feature a total of approximately 1,800 gaming machines in nine locations and comprise the largest non-casino based operations of electronic gaming machines in Macau. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited ("Melco") and Crown Limited ("Crown"). Melco is a listed company on the Hong Kong Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, a Director and the CEO of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Stock Exchange and led by Executive Chairman Mr. James Packer, who is also Co-Chairman and a Director of Melco Crown Entertainment.

About Rainmaker
The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker software delivers real results for multifamily housing operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and many others. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and other leading companies. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information, go to www.LetItRain.com.

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