Raleigh Coffee Roaster Expanding With Flavored Coffee

Online, September 28, 2010 (Newswire.com) - Raleigh, NC - Today's coffee market is going through major changes. With green coffee prices soaring at a 13 year high, major brands are raising prices in an attempt to maintain profits. Roast Of The Town Coffee, based in Raleigh, NC, is taking a different approach. Today's consumers want options, and when it comes to the second most traded commodity in the world, many want more than just coffee. Roast Of The Town Coffee is listening. Raleigh's roast to order artisan coffee roaster is working on an expansion to add flavored coffees to its line of gourmet coffees in lieu of raising prices.

"Times are still tough in today's economy. The last thing people want to see is the price of their beloved morning beverage increasing," say Roast Of The Towns owners. The goal of this expansion is two-fold. With flavored coffee sales making up over 30% of today's coffee market, Roast Of The Town is setting its sights on increasing market share and overall sales with its Flavor Cafe brand of flavored coffees to offset the decline in profit margins. "We are working to solve two problems," say the owners. "Increasing sales with this expansion will allow us to give our customers the options they desire as well as the ability to maintain our current pricing."

Roast Of The Town has already outfitted their roastery with custom equipment as well as launched and initial offering of flavored coffees on their website. Current flavors range from the more standard french vanilla and hazelnut supreme to more exotic flavors like bananas foster and dolce de leche. Plans to increase the variety of flavors are already in the works.

About Roast Of The Town L.L.C.

Roast Of The Town L.L.C. is small batch, roast to order, artisan coffee roaster located in Raleigh, NC. Roast Of The Town focuses on procuring the highest quality green coffees available in the world, artisan roasting every order as it comes in, and delivering all of its coffee quickly for superior freshness to both retail and wholesale customers. For more information about Roast Of The Town L.L.C., please visit http://www.roastofthetownnc.com.