Reasons Why The Company Website Needs To Fill The Funnel Again

Online, October 30, 2011 (Newswire.com) - In order to anticipate on the buying process changes which decrease the funnel, LEADSExplorer allows reaching out to potential buyers early for filling the funnel again.

There is a change in the purchase decision making as people will investigate on the Internet for finding solutions and products. Instead of making sales inquiries they will just screen the Internet for more information on social media, blogs, review websites and the website of vendors. If they require additional information (like white paper downloads) they even might use free web based email addresses in order to leave no clue about their identity.
Only when they have gone through a lengthy decision process, until they have made up their mind and their short list of vendors, they will contact these vendors. As a result the funnel will be short and the pipeline will be almost empty as the purchase decision is close.

In order to counter this reaching out to potential customers as early as possible is important in order to fill the funnel again. This is when potential customers start visiting the company website in search of information.
As the majority of visitors will not use online forms revealing their company email address or contact the vendor the quest is to identify the visiting companies, their interest and level of interest.

Revealing the companies visiting the website and showing their interest and level of interest is provided by LEADSExplorer (www.LEADSExplorer.com) the website visitor analytic service.