Red Nova Labs Brings on Alyssa Vanderpool as Director of Operations

Online, October 21, 2010 (Newswire.com) - Red Nova Labs CEO Dan Miller tried to talk his new Director of Operations, Alyssa Vanderpool, out of taking a job with a startup company.

"I told her she was crazy," Miller said. "As with any startup, this is a high-risk situation."

Vanderpool has spent the last ten years at Laird Technologies and AeroComm. Miller hired Vanderpool as accountant at AeroComm in July 2000 and she worked alongside him until he sold the company to Laird in February 2007 and retired in 2008.

Vanderpool was promoted by Miller to Operations Manager in 2004 and she has been in that role since. She will begin working at Red Nova Labs on November 1st, rejoining Miller and Carrie Royce, former head of marketing at AeroComm and current CMO at Red Nova Labs.

Miller said Vanderpool will take a big pay cut-hence, his effort at persuading her to consider carefully before leaving the cozy confines of the corporate world.

"I feel stale in my current role," Vanderpool said. "I've been doing the same thing for the most part for the last ten years, and it's nice to come to a place where it's fresh and new, and everyone is very excited and upbeat about the products and the opportunities here."

Vanderpool will be in charge of handling Red Nova Labs' operations and finances. Royce said that Vanderpool was Miller's "right hand" at AeroComm and will return to that role at Red Nova Labs.

"Her logical approach to work was a great complement to Dan's left-brain and a great counterweight to his right-brain," Royce said. "When we launched Red Nova Labs I wondered if he would be able to survive without her. After he and I left Laird, she became even more integral to operations in the wireless division there, largely assuming Dan's operational responsibilities in the wireless division."

Red Nova Labs, a web technology think-tank, has grown from a five-employee outfit at inception in April 2009 to more than 20 current employees. The firm now supports three online marketing websites - StorageFront.com, LenderStreet.com and DentistSquare.com - with plans to continue growing via web-based innovation.

Miller said the startup's finances, human resources and accounting had become too much for him to handle and he needed someone dependable and diligent like Vanderpool.

"Her ethics, morals and standards are beyond compare," Miller said. "This will be a huge boost for the company that will allow me to focus on more strategic opportunities."

Although Miller tried to convince Vanderpool that her existing employment situation was comfortable, Vanderpool has had her sights set on rejoining her old boss for some time now.

"It was really about being able to work with Dan and Carrie again," she said. "I admire and respect their business savvy, trust what they can do with a product, and appreciate how they take care of customers. I have full faith in this company and where it's going, and I wanted to be a part of it from the beginning."

About Red Nova Labs

Red Nova Labs was founded and self-funded in 2009 as a web technology and marketing think-tank. The company is divided into two business models: services and products. On the service side Red Nova Labs support clients and partners, much like a development agency. On the product side the firm invents and run its own platforms. To support both business models, development engineers think up resourceful code generators that add practical ease to complex programming. That way, they can get to market fast with vibrant, multidimensional sites and apps. Once a product is launched, each business operates autonomously as a division, with full engineering and marketing support from Red Nova Labs on the back end. The company is open to collaborative opportunities.

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