REELY Empowers Babson College Athletics With Automated Real-Time Highlights

SANTA MONICA, Calif., December 10, 2018 (Newswire.com) - REELY Corp. announced a partnership with Babson College today, empowering the school to create clips, highlights, and condensed games in real-time from live or on-demand sports video. As part of the multi-year agreement, Babson will name REELY the Official Highlight Solution Partner of the school.

The power of the REELY platform comes not only from the artificial intelligence based highlight detection but also from the ability for a growing list of colleges and universities, like Babson, to distribute the content to their websites and across social media channels. The proprietary platform works in real-time for live webcasts and up to eight times real-time speed for uploaded content. Highlights are sorted in the REELY portal and include a HYPE score giving content owners instant access to more higher quality short-form content than ever before.

We appreciate REELY working with us to become a partner and are looking forward to utilizing their cutting-edge technology. As we continue to examine our video efforts, using REELY's platform and Artificial Intelligence allows us to be both effective and efficient when it comes to real-time game highlights. We're excited to get started.

Scott Dietz, Associate Athletics Director for Strategic Communications

“We are incredibly proud to add a college like Babson to our platform,” said REELY Chief Marketing Officer and Co-Founder Ian Stephens, “Each time we meet with a new college partner, they tell us how important it is to quickly and easily create, rank and manage this rich content.”

Starting this winter sports season, Babson will have full use of the REELY platform for ice hockey and basketball and the partnership will extend to other sports as the year progresses. The athletic department and each team will have access to the REELY portal to support the Babson brand and enhance fan engagement.

“We appreciate REELY working with us to become a partner and are looking forward to utilizing their cutting-edge technology,” said Babson Associate Athletics Director for Strategic Communications Scott Dietz. “As we continue to examine our video efforts, using REELY’s platform and Artificial Intelligence allows us to be both effective and efficient when it comes to real-time game highlights. We’re excited to get started.”

REELY has proven to be an invaluable service for dozens of leagues, teams, and events and experiencing significant growth in 2018. The company expects to have over 100 clients in the coming year with a significant focus on the university/college market.

“The adoption of our product has truly been incredible,” stated Mr. Stephens, “We knew the market needed a solution like REELY, but we are still amazed by how incredibly positive people react when they see our platform creating real-time highlights from their content.”

ABOUT BABSON COLLEGE

Babson College is the educator, convener, and thought leader of Entrepreneurship of All Kinds®. The top-ranked college for entrepreneurship education, Babson is a dynamic living and learning laboratory where students, faculty, and staff work together to address the real-world problems of business and society. We prepare the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to make a difference in the world, and have an impact on organizations of all sizes and types. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought & Action® as the most positive force on the planet for generating sustainable economic and social value.

ABOUT REELY

REELY’s mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights, and condensed games. Core to the REELY ecosystem is an artificial intelligence based proprietary platform that leverages computer vision and machine learning to automatically clip, tags, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports and has a growing list of impressive clients.

Source: REELY