Reliance Retail Eyewear JV forays into Ahmedabad

Online, March 19, 2010 (Newswire.com) - Reliance Retail and Pearle Europe JV, Vision Express has launched its first store for eyewear in Ahmedabad at Iscon Mall. Guillame Brouwet, CEO, Vision Express said, "The launch of these stores is an extension of our aggressive retail roll-out strategy, which has helped us expand at this great pace within a very short period of time. We are delighted to extend the international and superior shopping experience of Vision Express to Indian customers."

The new store is offering free 11 step eye test that includes a special eye pressure check. Apart from free eye test, Vision Express also offers express service for spectacles with single vision standard lenses, and other services like free cleaning of glasses and repairs for all customers. Its strategic association with L V Prasad Eye Institute, a world class eye institute ensures all Vision Express staff undergoes rigorous training in eye care and thereby offer excellent customer service. Vision Express, the Reliance Retail eyewear JV is now all set to present its new collection of sunglasses- 'European Summer Sunglass Collection 2010', starting at a price of Rs. 399/-.

Vision Express has been changing the landscape of the eyewear retail industry in India by opening world-class optical stores across the country since its inception in December 2008. Within a short period of time, the company has established a sizeable geographic presence and introduced unique services, stylish international products and exacting quality standards, at very sharp prices unparalleled in India's eyewear industry. The Ahmedabad foray in collaboration with Reliance Retail is part of an overall aggressive expansion strategy by the format which will see wide-spread expansion in terms of cities and number of stores in existing cities in its aim to achieve numero uno optical retail chain in the country.