Renee Frigo Graeff Working Off the Grid
Renee Frigo Graeff is a mom, adventurer, brand advisor and volunteer. She is the co-founder of Lucini Italia, Co. best known for their award winning extra virgin olive oil. Renee currently advises celebrities, restaurants, and consumer product companies on emotional brand strategy. She is also an active investor in emerging companies and helps non-profits in her local area.
Sarasota, FL, May 24, 2016 (Newswire.com) - Renee Frigo Graeff, co-founder and former CEO of Lucini Italia, has returned from a two-year nautical journey with her children. The trip was a response to her divorce and a chance to fulfill the dream of a lifetime.
Renee and her ex-husband created Lucini Italia from their kitchen table while keeping their day jobs in the music business and attending UCLA’s Anderson School of Management at night. The company grew to more than 60 natural, specialty, and organic SKUs available in more than 20,000 stores nationwide. Lucini has come to be recognized as America’s number one premium Italian brand by the trade industry, celebrities such as Oprah Winfrey and Martha Stewart, food writers and editors, plus world-class chefs including Mario Batali, Emeril Lagasse, Giada de Laurentiis, Art Smith, Nigella Lawson and Jamie Oliver.
Renee covered over 16,000 nautical miles cruising the globe in her own boat. She and her two children embarked on this journey following an extended preparation period to ensure all precautions were taken for safety and endurance. The goal was to reconnect as a family and to make up for lost time. Her kids dubbed the adventure as “Mom’s Crazy Trip”. In the midst of the voyage, while anchored in the middle of the South Pacific, she sold her 18-year old business, Lucini Italia, Co.
The long excursion provided Renee and her family with many life lessons and experiences that would never have been gained otherwise. Read the full story in her blog in the Huffington Post at http://www.huffingtonpost.com/renee-frigo-graeff/working-off-the-grid-or-a_b_9791112.html.
Renee and her children are now docked at their home in Sarasota, Florida, until their next adventure. She currently advises celebrities, restaurants, and consumer product companies on emotional brand strategy. She is also an active investor in emerging companies and helps non-profits in her local area. Media appearances include: CNN; The Oprah Winfrey Show; Time Magazine panelist during Advertising Week 2013. Gourmet News named her a “Top Entrepreneur Under 40”.
For further information on Renee and her adventure, go to:
The Huffington Post
http://www.huffingtonpost.com/renee-frigo-graeff/
Source: TopofGoogle News
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Tags: emotional branding strategy, huffingtonpost, lucini olive oil, off the grid, renee frigo graeff
