Rentivo's Crowdfunding Aims to Be at the Forefront of the Home-Rental Direct Booking War

London, United Kingdom, December 14, 2016 (Newswire.com) - ​​Rentivo (rentivo.com), a holiday rental booking management and payment provider, launched its crowdfunding campaign (crowdcube.com/rentivo) a week ago and has already raised close to 50% of its target.

Rentivo aims to be at the forefront of the home-rental direct booking war caused by the disruption of listing sites morphing into online travel agents (OTA’s) like Airbnb, HomeAway and TripAdvisor. Rentivo is leveraging significant industry growth ($120bn+) and the desire of hosts, homeowners & managers to seek more direct channels to market.

This market has literally exploded over the last 5 years and caused mayhem at grassroots level. This has opened up significant opportunities harnessing anything from 'book online' websites and intelligent marketing to payments and reservation management.

Richard Vaughton, CEO

This is significantly more important for vacation rentals than hotels because the microeconomics of millions of small businesses doesn’t allow for substantial commissions on every booking. Also, increasing guest service fees are forcing consumers to search for the best price, which is direct.

Rentivo has an estimated 300% growth rate in 2017, with payment processing reaching over £2.5m in the first year. It’s privately owned, self-funded, debt free and holds all IP rights. The launch of its Shopify style web builder and interest from collaborative and niche listing sites have accelerated growth. Additionally, Rentivo’s guest re-marketing products and FX payments will see increased traction and revenue streams in 2017.

“This market has literally exploded over the last 5 years and caused mayhem at grassroots level,” said Richard Vaughton, co-founder and CEO. “This has opened up significant opportunities harnessing anything from ‘book online’ websites and intelligent marketing to payments and reservation management”.

He goes on to add, “What is particularly exciting is the growth of niche verticals in this market such as MisterB&B, Innclusive & Luxury Retreats. These are hard for the major corporations to focus on. Rentivo data management systems and marketing platforms are central to this opportunity and Rentivo has a number of projects ready for launch early 2017."

Chris Atkinson, the CTO and co-founder says that, “Homeowners and managers are hoping to improve their bottom line and business controls, which cannot happen if OTA’s manage the booking flow and guest experience; sure they form part of the eco-system but need using wisely with a direct focus. Hotels have long suffered these problems and are seeking new direct marketing opportunities, aligning our businesses objectives with theirs."

Holiday rental managers and owners often struggle with technology and rapid market changes. As a specialist company with a deep knowledge of the industry, Rentivo is well positioned to expand quickly in this market.

About Rentivo:

Rentivo is a registered trading name of Aptenex Ltd. Rentivo is UK based. The crowdfunding platform is offered through www.crowdcube.com/rentivo . Company website is www.rentivo.com

Media Contact:

Richard Vaughton, Co-founder & CEO 
Phone: +44 (0) 7836 235112
Email: [email protected]

Source: Rentivo