Research findings and presentation in mobile user experience on applications and widgets

Online, September 29, 2009 (Newswire.com) - Philip Rhodes, Managing Director of fhios, the Customer Experience Research and Design agency gave a presentation "Mobile user experience on applications and widgets" at "Over the Air" the mobile developer event that covers the cutting edge of current mobile development.
The presentation included a case study exploring how research throughout the design process can lead to innovations in mobile application design which explored recent research findings into the mobile customer experience, detailing how mobile applications must not only have 'usability', but must also be 'engaging' to ensure that users want to use them time and time again.
fhios' presentation was designed to show developers that an understanding of the digital customer experience requires deep insights into customer motivations and preference. Providing solutions and understanding into customer expectations and the 'informational landscape' in which the user exists, is probably the only way such applications can be designed successfully.
To hear more about the research findings or to learn more about mobile user experience please contact fhios on 0207 886 8245 or email [email protected].

About fhios
fhios is a leading international customer experience research consultancy that was founded in 2002 and have successfully conducted over 400 customer experience and usability research projects across over 35 countries, with many brand perception, customer segmentation, concept & design validation, competitive benchmarking, online communities and user needs projects to provides its clients such as Orange, O2, Samsung, Pay Pal, Motorola, Hilton and Shell/Ferrari with the insight to understand customers needs, goals, expectations, behaviours and experience levels when they engage with them and their competitors.

About the Author
Dr. Philip Rhodes is the founder and Managing Director of fhios an international Customer Experience Research and Design agency, with offices in London, Singapore and Brazil. Philip has worked for more than 10 years in the mobile industry, working with mobile manufacturers, operators and application designers/developers. During that time we have seen that today's digital life is actually complicating life, leading users to demand greater simplicity. There is in fact a contradiction between the potential options of new technologies, i.e. digital freedom - and the demands of customers to manage the proliferation of these options.

Contact
Email: [email protected]
Tel: 0207 886 8241
Web: www.fhios.com
Web Brazil: http://www.fhios.com.br/
Blog: www.fhiosinsights.com
Facebook: www.facebook.com/pages/London-United-Kingdom/fhios/67763082453
Twitter: http://twitter.com/fhios

For more articles or further information about fhios and our full service offering, contact Andrew Horsfall by telephone on 0207 886 8245 or by e-mail at [email protected].