Researchers Claim That Electronic Cigarettes Could Save The Tobacco Industry

Online, February 4, 2013 (Newswire.com) - It had previously been thought that electronic cigarettes could well represent the final nail in the tobacco industry's coffin. However, a report by the market and trends research group, Marketline, has predicted that the product could indeed save the industry.

The report: 'Electronic Cigarettes: The Emerging Market could be The Saviour of the Tobacco Industry' investigates the predicted effects that the electronic cigarette could have on the tobacco industry, both positive and negative.

Electronic cigarettes have been steadily growing in popularity and use over the past couple of years. By the end of 2012 estimates suggest that there were already in excess of one milllion electronic cigarette users in the UK. This is a significant customer base for an industry that is barely a decade old and has only really started to flourish in the past 4 years.

The amount of tobacco users in the UK tops 12 million, but more and more are making the transition to electronic cigarettes every year. This illustrates the huge untapped marketplace for the UK electronic cigarette industry. The perceived health benefits and cost effectiveness are proving to be great lures for the industry. The report suggests that a seismic shift is already underway and that electronic cigarettes may eventually completely replace the tobacco industry.

The report looks at the innovative sales techniques and business models that are being born from the electronic cigarette industry. Without the restrictions that are placed upon the tobacco industry; electronic cigarettes can be marketed and advertised in many different ways. This allows them to reach a far larger target audience than traditional tobacco.

The apparently inexorable rise of electronic cigarettes will leave the tobacco industries with some important decisions to make. With restrictions already placed upon their marketing and presentation of products; tobacco companies must now make radical decisions regarding their product or invest in the blossoming e cigarette industry.

Furthermore, the significant tax levy on tobacco means that electronic cigarettes can be retailed at a significantly lower price when compared against conventional cigarettes. This will only serve to encourage smokers to turn to electronic cigarettes as a cost effective replacement.

The report goes on to discuss the future of the e cig and how it may develop in years to come using trends from other innovative products.

Source: http://www.heraldonline.com/2013/02/04/4591390/research-and-markets-electronic.html