Response Expo 2011 Set For May 3-5 At The Hilton San Diego Bayfront

Online, March 11, 2011 (Newswire.com) - Response Expo 2011 will take place May 3-5 at the Hilton San Diego Bayfront, marking the fifth year of the event that attendees have hailed as the most important networking and business development event in the direct response marketing industry.

"Response Expo puts business first and foremost, creating the ultimate networking environment for industry executives. The fact that so many significant deals have had their beginnings at Response Expo is a major source of pride to all of us on the organizing side of the conference," said Response Expo organizer and Response Magazine publisher John Yarrington.

The Response Expo 2011 stage will be set when legendary five-time NBA world champion and three-time NBA most valuable player with the Los Angeles Lakers, successful entrepreneur and humanitarian Earvin "Magic" Johnson delivers the gathering's keynote address. Presented by Euro RSCG Edge, the keynote address will take place Tuesday, May 3 at 5:30 p.m.

Immediately following the Keynote Address is the Response Expo Opening Night Party, an eagerly anticipated event that always plays to a packed house. The gala networking opportunities continue night two when Imagine Fulfillment Services (IFS) and FedEx join to sponsor the outdoor Bayfront Celebration on Wednesday, May 4 from 6-9 p.m. Response Expo bats 1.000 for the closing party, which will be held at PETCO Park, home of the San Diego Padres.

RESPONSE EXPO is an event presentation of Response Magazine - the No. 1 trade publication serving the direct response industry - its parent, leading business-to-business integrated media provider Questex Media Group (www.questex.com), and the Direct Response Marketing Alliance (DRMA), a federation of industry-leading direct response marketers.

All-access badges must be purchased to attend both the seminar sessions and networking events. Prior to March 25, badge rates are $495 for DRMA members and $795 for non-DRMA members. After March 25, rates are $595 for DRMA members and $895 for non-DRMA members. Expo hall only badges are free through March 26 and $50 after March 26. DRMA membership is $595 per company per year (www.thedrma.com). Please visit www.ResponseExpo.com for more information and to register for the Expo. Press badges are also available for credentialed members of the media. Please visit www.responsemagazine.com/response-expo/press-registration for details.

Response Magazine is the definitive publication in direct response marketing and advertising. Response, its Web site (www.responsemagazine.com), digital edition (Response Digital) and weekly E-newsletter (Response This Week) provide targeted, cutting-edge content, analysis and research for professionals involved in all facets of direct response marketing, including DRTV, radio, Web, retail, mobile, social and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods and is the flagship of a brand that also includes Response Expo, the Direct Response Marketing Alliance (DRMA) and AsSeenonResponseTV.com.

The Direct Response Marketing Alliance (DRMA) is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world. DRMA members receive special exclusive promotional opportunities at Alliance events and in Alliance publications, as well as have the opportunity to discuss new ideas and best practices with their peers across the marketing spectrum. DRMA members are comprised of businesses ranging from Fortune 1000 companies to direct response marketing service suppliers.