Review Site Targets Real Women, Rejects Marketing Fantasies

Online, February 22, 2011 (Newswire.com) - Buy-Her, a shopping blog aimed at women of all ages and stages of life, offers something other women's sites don't: Honest product reviews about the things women buy and do for themselves. The site features real women really using the products that they review and providing their perspective on whether or not it's worth spending your money on.

What truly sets Buy-Her apart from other fashion, style and beauty sites is that the focus is on what women actually buy and why they buy it. Rather than follow the "fantasy" model of most high fashion and glossy magazines, Buy-Her seeks to bridge the gap between what marketers and editors tell women they should be and should look like and the actual experience of a real, average woman looking at herself in her bathroom mirror. The writers are a diverse group of women of varying ages and backgrounds. Each brings a unique voice to her reviews, allowing readers to relate to individual writers as trusted girlfriends.

A popular feature is the Friday Flop, which showcases products that simply don't work or aren't worth the money. Friday Flops are an essential part of the Buy-Her philosophy. According to site founder Britt Reints, "I wanted to do something completely different for this type of site. Instead of just posting a bunch of blurbs from company press releases about what a product is supposed to do, we would review products that we actually used and give an honest take on what we thought of them."

In addition to reviews, Buy-Her has recently added regular columns on style, home, beauty, health, going green and tech. The columns offer insight on each subject, introducing new products and providing tips and tricks the writers themselves have discovered. Another new feature is Ask Buy-Her, where readers ask for product recommendations from the Buy-Her staff, based on their real-world experiences.