RiechesBarid Unveils Branding Strategies For Young Companies On "Branding Business" Radio Show

Online, June 27, 2011 (Newswire.com) - RiechesBaird, named one of the nation's top b-to-b corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, is set to premier the next installment of the bi-weekly "Branding Business" radio show. The new show, found at www.brandingbusiness.com, focuses on branding strategies for early stage companies and features Casper Zublin, Founder of Asterisk Financial Inc. and Garry Green, President and COO of Liberty Synergistics, Inc.

"Casper Zublin, founder of Asterisk Financial, and Garry Green, President and COO of Liberty Synergistics, Inc., have long track records of building successful brands and defining new categories in the marketplace," said Ryan Rieches, co-founder and CEO of RiechesBaird. "On this edition of "Branding Business", they share with our listeners their insights and stories, explaining how they implemented branding strategies that were instrumental in the realization of their business goals."

Zublin co-founded Asterisk Finanical in 2008, creating 'Personal Guarantee Insurance', a new category of insurance designed to offer relief from the emotional and financial hardship that can result from signing a personal guarantee. An entrepreneur's entrepreneur, Zublin has a successful history of creating, building and selling businesses and has strategically utilized branding strategies to invent a new category and meet the company's business objectives.

Liberty Synergistics Inc was founded in 1984 as Liberty Bearing Company, a supplier of plastic and stainless steel ball bearings that specialized in bearings for the photo finishing industry. Through an strategic rebranding campaign in 2008, Liberty changed its name to signify its ability to leverage its longtime reputation for delivering top-notch customer service, logistics and sourcing know-how to a cross-section of retail customers with diverse product ranges.
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Branding Strategies for Young Companies Discussed on "Branding Business"

The 'Branding Business' radio show is part of a new online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird's experience-driven expertise with an unmatched portfolio in the B2B world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

"'Branding Business' is not merely a tag line or 'shorthand' for our B2B expertise," said Ray Baird, co-founder and president of RiechesBaird. "It's a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world's most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share."

The 'Branding Business' radio show features the firm's co-founders, Rieches and Baird, and principal Alan Brew, as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP's five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2011, these gentlemen share their insights and knowledge of branding in today's ever-changing business environment.

RiechesBaird, a leader in corporate branding, specializes in building the value of B2B companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, RiechesBaird provides local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by B2B Magazine. Their prestigious "B2B Top Agencies Special Report" includes agencies that have a significant amount of B2B business, key clients and range of services. The magazine noted that

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Branding Strategies for Young Companies Discussed on "Branding Business"

over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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