Rising High Without Menace - How Payment Gateway Contributes Online Business Boost

Recent research has shown that modern business is gaining more than ever development in the Internet space. Everything can be found online. Thus, major commercial relations and activity take place in digital form!

The contribution of payment system

Written by Lesya Reutskaya, RegularPay - payment processing solutions, Marketing Manager. Lesya Reutskaya, the RegularPay representative, specializes in payment sphere and is responsible for sourcing and writing news features and articles across the financial industry.

Lesya, Marketing Manager

To have more competitive positions flexibility is of great importance. Innovative world brings novelties every second. Such tendency involves payment system as well.

Committing digital transactions completes modern commercial chain. This ability simplifies all process with opportunity to make it automatic. The payment scheme works on the basis of payment gateway, that provides the possibility to accept payments online.

Many of the biggest companies try to exploit this option in their business development. What is more, with all additional services of payment system entities could acquire a good reputation and brand image.

Payment gateway functionality

Ventures trying to run business online face with lots of challenges concerning accepting payments on website. The gateway mechanism assists to cope with such kind of problems. Especially it comes at information security. As the main purpose is to effect payments providing absolute safety and confidentiality of clients' data.

All digital transactions get through payment gateway from purchase ordering and customer's payment information input to accepting funds by merchants.

Credit card information is very vulnerable in front of fraudulent threat. In this case payment gateway existence protects client's privacy. Due to the mechanism all information is verified to be true and only when request is approved the customer is informed about successful payment procedure.

One of the gateway advantages is that it lets merchants to process transactions of various forms including credit/debit cards, bank transfers, e-checks and so on. In comparison, companies, which get payment gateway operating, enhance their sales and engross brand loyalty.

E-gateway capabilities

The main benefit of gateway is the minimizing of all necessary procedures in order to transact online. Besides of that, it prevents fraud and minimizes risks of failed payments. Its overall functional features permit conducting transactions from anywhere using any currencies and with help of any payment appliance. So procurement will be successful and safe for both sides. Therefore, the purchase process consists of entering customers' information to the web-site, its transmission to the payment gateway for processing and transferring funds to merchants accounts.

Choosing the proper gateway

There are two ways to carry on business with e-gateway. Among them is having own license allowing such activity or to interact with processing company. To set up payment gateway is much easier and more quickly while cooperating with payment process providers. However, a dilemma may appear because of the number of gateways to choose from. To make the right decision it is important to focus on certain tips. Here are some main factors.

- security – the system should be reliable and trustworthy;

- currency – multiple currencies should be available;

- time – how much the transaction process will be taking;

- cost – how much will it be charged for deal commitment;

- experience – service quality much depends on rich experience;

- reputation – image exemplifies reliability of system;

- information providing ability – there should be any concealable data;

- trial access – test drive will show software efficiency and reliance.

Ideal payment system should fulfill all needs and conduct transactions without glitches. Enabling clients to pay in a favorable manner will definitely encourage customers' goodwill and decrease deceptive practices.

Helping the business to move forward

Once the decision is made and integration is done a company may look forward to obtaining multiple advantages from minimizing time and efforts wasting to availability of payment process monitoring in real-time. It allows company to react quickly if there is any question concerning transactions. E-gateway will ensure the entity effective payment strategy.

Aimed to boost their profit merchants should pay attention to digital innovations and be always in the picture. This is the right direction towards success.

Source: RegularPay

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Tags: merchant account, payment getaway, payment solution, regularpay


About RegularPay

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RegularPay provides secure and easy payment gateway for different businesses. Close partnership with a number of European acquiring banks gives RegularPay the possibility of cooperation with merchants working in either high- and low-risk industries.

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Latvia