Riverpoint Management's Values Support Its Mission

Pittsburgh, PA, August 28, 2015 (Newswire.com) - Kelly, Riverpoint Management's director of operations, described why core values are so important to her organization. “Core values define the company and what is vital for its success. They comprise the backbone of the entire culture. There are no right or wrong values. Innovation, volunteerism, professionalism, and integrity can all be core values if they support the mission,” she explained.

According to Kelly, “Our primary mission is to provide superior service to our clients. Our core values are teamwork, passion, and positivity. These ideals inform a supportive, empowering environment that gets us to that goal.” The team also believes in supporting the local community. They contribute through both financial giving and hands-on volunteer work.

"We support and empower each other in serving our clients, and that benefits all of us,"

Kelly , Director of Operations

Core values impact the company’s bottom line. Although the connection is not always easy to track, deviating from these principles often has a negative effect. What’s more, core values cannot be empty words. They must be woven into the fabric of the organization if they are to have meaning. They should define behavior at all levels of the company and relate to daily performance. All team members should discuss how these values affect their work and ways they can support each other.

Riverpoint Management’s Core Values Require Team Members to Collaborate, Respect Each Other and Their Clients, and Share Information

Riverpoint Management’s experts live the company’s values each day. “The purpose of defining core values is to provide a guide for behavior. We strongly believe that a team atmosphere produces the best results for brands. We expect our people to collaborate with each other. They must respect one another and be open to new ideas,” Kelly announced. She added, “Our people are also expected to be on time as a show of respect for others and to support the team.”

These practices build trust and foster open communication. Company communication is much broader than discussing projects and campaigns. For instance, leadership shares details about the status of the company with its people at all levels, which strengthens loyalty.

The passion and positive approach exhibited by Riverpoint Management’s team are what sets the firm apart from others in the field. “We support and empower each other in serving our clients, and that benefits all of us,” Kelly added.

About Riverpoint Management

Riverpoint Management combines effective promotional strategy with impeccable delivery. Using interactive marketing, the firm helps its clients reach customers through initiatives that create measurable bottom line results. Every strategy is customized for the client to suit its objectives and the needs of its target consumer market. The end result is a promotion effort that creates strong mutually-beneficial bonds between clients and the prospective customers. Brand awareness increases by successfully entering new markets and strengthening position in current sectors, proving direct marketing methods are efficient and effective for small and large companies alike.