Roche Bobois Was Center-Court Star as Sponsor of 'All About Tennis' Aventura Marketing Council Breakfast

Global furniture icon Roche Bobois Paris is opening a new showroom in Aventura, Florida in the coming weeks. The company has joined the Aventura Marketing Council at the highest "Governor" level and sponsored the organization's February tennis-themed breakfast meeting.

Banter was volleyed between an all-star tennis panel and MC Will Manso, WPLG Channel 10 sports anchor, at a recent Aventura Marketing Council breakfast meeting sponsored by global furniture icon Roche Bobois Paris.  The four “seeds” in this event included  Ivan Baron, Chairman of the Delray Beach Open by The Venetian; Argentina’s Guillermo Canas, Tennis Ambassador at Turnberry Isle and former 8th in the world; Gustavo Oribe, Tennis Director at Turnberry Isle and Maurice Ruah, former #1 player in Venezuela.

The pros were insightful when talking about the future of tennis, today’s longer careers, the challenges of planning major tournaments like the upcoming Delray Classic and more. A highlight was when Canas, who beat Roger Federer twice, told a humorous story about how he was beaten by Ruah earlier in their careers.

I want to mention the two 'Adlers' who made this all possible - our PR Firm, The Adler Network, who introduced me to the 'second' Adler- Elaine [no relation]. Through the Adlers' guidance, Roche Bobois concluded that Aventura was perfect for our new showroom.

Julien Bigan, Roche Bobois Communications Director, U.S.

Roche Bobois, the world’s largest designer and distributor of high-end contemporary furniture with more than 270 locations in 45 countries, is opening their new Aventura showroom at   19907 Biscayne Boulevard. The 4,500-sq.-ft. facility is expected to be open by the beginning of March.

Aventura Marketing Council chairman Cliff Schulman, Weiss Serota Helfman, got the meeting off to a good start, which included the presentation of two plaques to Roche Bobois’ Julien Bigan, Communications Director U.S., for sponsoring the event and for being a new Council member. Bigan noted, “I want to mention the two ‘Adlers’ who made this all possible – our PR Firm, The Adler Network, who introduced me to the ‘second’ Adler- Elaine [no relation]. Through the Adlers’ guidance, Roche Bobois concluded that Aventura was perfect for our new showroom.” 

Council Executive Committee member Stephanie Trump, partner in Acqualina Resort & Spa on the Beach,  added, “Julien, I look forward to working with you on the Council’s Board of Directors. We have come to know Roche Bobois for extraordinary quality and exceptional collections, each one setting industry standards.”

For information, call (305) 935-0035 in Aventura, (305) 591-1221 in Coral Gables or (561) 835-4982 in North Palm Beach.

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Tags: Aventura, Bobois, Roche, Tennis


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The Adler Network, in Boca Raton, Florida, is a full-service public relations and marketing firm with 37 years experience, specializing in high-end real estate, home furnishings, interior design and architecture.

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