Rock & Republic and The Pink Fund Launches "Pink" Outside The Box

Online, October 21, 2010 (Newswire.com) - Rock & Republic and The Pink Fund ® truly believe that one single story can inspire, teach and provide hope for millions of women and men, and their families across the country. Whether it is a story about Molly MacDonald, a mother of five who vowed to take care of herself and undergo treatment while taking her family; or about John W. Nick who lost the fight after his physicians misdiagnosis due to the "unlikelihood" of male breast cancer, the words of each story have the power to make an impact greater than you would ever imagine. It is the power of these stories and Rock & Republic's commitment to support and alleviate the struggles that impact both women and men and their families affected by breast cancer, that have brought together "Pink" Outside the Box.

"Pink" Outside the Box encourages our community, both on a local and national level, to look beyond the multitude of breast cancer initiatives and face the other sides of breast cancer that are so frequently overlooked: male breast cancer and families who need aid while their loved one undergoes treatment. Rock & Republic invites you this month to "Pink" Outside the Box and to take care of our "family" no matter where they may come from.

The Pink Fund was formed in 2006 to help women and men focus on healing, raising their families and returning to the workplace. The Pink Fund's mission is to provide short term financial aid and support during the brief period of treatment and recovery as well as to minimize destruction to both the patients' and their families' well being and livelihood.

WHAT Pink Outside the Box Event- Shopping, Promotions, Cocktails & Confections

WHEN Friday, October 22, 2010 from 5-8 PM

WHERE 105 South Robertson Boulevard, Los Angeles

WHY

• Kick-off breast cancer awareness month with a high profile shopping event that generates awareness of breast cancer, and The Pink Fund initiatives.

• Raise funds through sales to fuel advocacy for male breast cancer as well as foundations that help families of those diagnosed.

• To launch and promote "Pink" Outside the Box Promotion and announce partnership with The Pink Fund

PROMOTION Purchase the Rock & Republic Pink Outside the Box VIP Card ® for $250 and enjoy:

• One (1) pair of jeans valued at $200 or less

• VIP Card and Induction as a "Pink" Rewards Program Member for 10% off all in-store purchases for entire year

• $50 Donation to The Pink Fund donated on your behalf

INFORMATION

For more information on event and promotion, contact [email protected].
www.rockandrepublic.com
www.thepinkfund.org