ROI Mantra & I2K2 Networks Joins Hands With GOONJ for Yet Another Collaborative CSR Initiative

​​It’s been just over a fortnight since ROI Mantra and I2K2 Networks held their last joint CSR initiative, and the organizations are again in the news for a social cause. This time, the two entities organized an internally-driven initiative “The Power of 5” – a material contribution drive encouraging employees to take out at least 5 items from last year’s school materials, to contribute towards the GOONJ Foundation – a New Delhi based non-profit initiative committed to reposition the discard of urban households for the development of villages.

The surplus endowed upon the apparently progressive parts of the nation, certainly has much scope to fuel the development of villages that – despite constituting close to three fourth (read: 72.2 percent) of the country’s population – have so far failed to command the attention of state authorities. Though the initiative that may seem a trivial gesture considering the highly dismal state of affairs in the rural parts of the country, it sure marks an increasing concern among the better-fortunate, for the greater good – as employees of both ROI Mantra and I2K2 Networks turned up in numbers to raise materials for the drive.

Earlier, on 1st August 2015, the two organizations planted 200 saplings in Sector 122, NOIDA, in collaboration with the SOUL NGO. Here is an excerpt from the COO’s statement, following the conclusion of the drive:

“For the last 2 years, we were hopelessly tied up in manifesting the organization we had envisioned in ROI Mantra, and now that all vital aspects of our business are well oiled, we firmly believe it’s about time we start giving back to the community what we owe as a responsible corporate citizen, and hopefully more.”

“Though another CSR event, within a month’s timeframe, may come as a surprise to speculators; for us, it is more about making the difference, when it matters the most. Most schools are embarking on new yearly sessions, and therefore, delaying the initiative would have certainly diminished the value. So, that pretty much explains it all.”

Though it isn’t unheard of organizations from the IT industry to actively contribute in social causes, ROI Mantra and I2K2 certainly seem to be one of the more conscientious apples in the otherwise sterile corporate pool of increasingly rapacious entities. By organizing the drive, the organizations have gained another hallmark that not only separates them from the clutter, but also instills a subliminal sense of better days ahead, for modern India. Sure hope to see more of the likes of ROI Mantra and I2K2 sprouting as exceptions.

About

ROI Mantra

ROI Mantra, headquartered in Dallas, Texas, is a full-spectrum digital marcom services provider, with global delivery centers in India and Canada. Separating the organization from the clutter, ROI is one of the first and very few in the digital domain to have embraced the philosophy of profit-driven marketing, to create and deliver comprehensive growth hacking solutions for businesses from diverse industries. More information about the company and its capabilities is available at: www. ROIMantra.com.

I2K2 Networks

I2K2 Networks, placed among the most trusted names in the domain of web hosting services, offers an array of cloud services to accommodate diverse operating needs. Equipped with state-of-the-art data centers in North America, Canada and India, the company has more than 16 years of experience in hosting business, and has recently added Amazon Web Services to their folio of offerings. For more info on the organization and its offerings, visit: www.i2k2.com.

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About ROI Mantra

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ROI Mantra is a revenue growth consulting agency that specializes in implementing technology solutions that unlock revenue for direct to consumer businesses.