Rotana Continues Partnership With eRevMax for Seamless Distribution

Abu Dhabi, August 20, 2015 (Newswire.com) - Rotana has extended its partnership with eRevMax for optimizing online exposure and distribution. 49 out of 51 properties of the group have been using Connect, the cloud based distribution solution by eRevMax, for real-time data transfer between its online sales channels and hotel system.

Headquartered in Abu Dhabi, Rotana is one of the leading hotel management companies within the Middle East, Africa, South Asia and Eastern Europe.  The seamless connectivity allows Rotana hotels to update rates and inventories in real-time and receive reservations directly into its Trust CRS system, ensuring online sales optimization and eliminating chance of overbookings.  The solution helps Rotana to manage their entire room inventory directly from Trust thereby reducing dependency on other systems and improving efficiency.

“We have a long standing partnership with eRevMax and have experienced the positive impact their technology brings to our online revenue. We monitor our booking trends across all channels directly on our hotel system which helps us to react instantly with a more effective distribution strategy. I would definitely recommend eRevMax’s Connect platform to anyone looking for seamless distribution capability integrated directly within the hotel PMS / CRS,” said Guy Hutchinson, COO, Rotana Hotel Management Corporation.

“Rotana is a leading brand in the hospitality space and an esteemed customer. Our continued partnership reinforces the value eRevMax's innovative technologies and services bring to the hotel industry to improve distribution processes,” said Hisham Diab, Sales Director – Middle East & Africa, eRevMax.

Connect, the e-distribution gateway provides fully integrated, two-way XML connections to over 200 global and regional online booking sites. eRevMax’s flexible, multi-platform solution to manage online sales and exposure is being used by over 20,000 hotels globally.

About Rotana: Rotana currently manages a portfolio of over 51 properties throughout the Middle East, Africa, South Asia and Eastern Europe with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana.Treasured Time. The Rotana promise to you. Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.

About eRevMax: eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering is LIVE, a responsive web platform which offers detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure two-way XML connections. First released in 2001, eRevMax’s RateTiger channel manager helps more than 15,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost through efficient channel management. A further 5,000 hotels use Connect, our electronic distribution gateway which seamlessly integrates channel management functionality with the hotel’s internal systems for more than 100 channels.