Safe Nails Launches 'Snails': First Ever Toxin Free, Water Based, Water Removable Polishes for Children and Mums-to-be

Online, March 2, 2012 (Newswire.com) - Safe & Beautiful Ltd (http://www.safe-nails.com), founded by entrepreneur mother of two Jeanette Sklivanou, has announced the launch of Snails (Safe Nails), a range of nail polishes suitable for kids and expectant mothers. Hypoallergenic, water-based and solvent-free, Snails polishes are formulated from just three basic ingredients: water, acrylic polymer and non-toxic colourants. Snails polishes do not require any smelly harsh chemical removers - you simply wash with soap and water and the polish will come off without drying or damaging the nail bed.

Formally launching at Professional Beauty 2012, the UK's largest beauty trade show, on the 4th and 5th March at London's ExCel, stand Q69, Snails come in a range of 12 fashionable and vibrant colours and give a high gloss, salon quality finish. The products have a light, fresh natural fragrance that smells baby like. The Snails range also includes a topcoat called "breathe easy". This optional top coat uses oxygen Technology which respects the natural physiology of the nail and adds protection against UV light.

Rated safest polish by the Environmental Working Group's Skin Deep Cosmetic Database, Snails are free of artificial preservatives, solvents and the 'toxic trio' of DPB, toluene and formaldehyde; additives commonly found in many traditional polish formulations. Hypoallergenic and removable without the need for harsh solvent-based removers, Snails polishes provides a solution for parents everywhere who are concerned about the potential health implications of chemical based polishes and removers.

Commenting on the motivation for developing Snails, Jeanette Sklivanou said: "As a mother my biggest concern is protecting my children and I was shocked to discover the number of toxins present in many cosmetics. The debate around whether we allow children to grow up too quickly is often discussed in the media but the potential physical danger of close contact with the harsh chemicals used in many of these products is rarely mentioned. For me that is a big issue. I think children should be allowed to express themselves through age appropriate dress up and role play but we have a responsibility as parents to keep them safe."

Snails has also launched a range for health and environmentally conscious women and which are safe for budding mums-to-be. Available in a range of 3 colours entitled Meditation, Relaxation and Yoga Nidra, the range provides all that is needed for a completely nontoxic manicure and pedicure. Like all the Snails range, the products have a light, fresh natural fragrance that smells baby like.

Snails is a truly pan European product. The range is manufactured in France, packaged in lead free Italian glass bottles and distributed by Jeanette's company, Safe & Beautiful, which is based in Greece with operations in the UK. Snails meets all regulations set out by the EU protective laws for cosmetics.

Snails are currently available for purchase online at www.safe-nails.com Individual bottles are priced at €7 or £5.95 each, with gift sets starting at €9 or £7.60. International shipping is available. Safe & Beautiful is partnering with department stores, beauty salons and professionals and retailers in the UK and European markets and is actively seeking distributors in those markets to fulfil demand.

Following Professional Beauty 2012 at London's ExCel, Jeanette will exhibit Snails at Beautyworld Middle East 2012, Dubai International Convention and Exhibition Centre, Dubai, UAE, May 29-31.

Facebook: http://www.facebook.com/snails4kids
Twitter: @Snails4Kids
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Notes for Editors

About Snails

Motivated by her concern with the chemical composition of traditional nail polishes and removers, mother of two Jeanette Sklivanou founded Snails (Safe Nails) in 2011 in order to provide her children and the marketplace with a safer alternative. The Snails range of polishes are composed entirely from 100% natural water-based ingredients and wash off with soap and water without the need for harsh chemical removers.

Snails is a truly pan European product - manufactured in France, packaged in lead-free Italian glass bottles and distributed by Jeanette's company, Safe & Beautiful, which is currently based in Greece with plans to launch dedicated UK operations.

Snails adheres to strict ethical and legal guidelines. Snails products are cruelty-free and the company complies with all EU protective laws for cosmetics.

For more information about the range, availability and history of the company, see www.safe-nails.com

UK Press Contact
For further information, interview requests and samples please contact:
Michele (Lewis) McDermott-Fox
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