Safexpress bags 'Best In-House Magazine of the Year Award'

Online, February 13, 2010 (Newswire.com) - Safexpress, India's largest Supply Chain & Logistics Company has won the 'Best In-House Magazine of the Year Award' at the '4th Indy's Awards'. This Award was presented to Safexpress in recognition of publishing the best Industry magazine 'Fasttrack' in the field of Supply Chain & Logistics. This Award was presented to Mr. Vineet Kanaujia, GM-Marketing, Safexpress by the CMO Council USA in a dazzling Award Ceremony in Hotel Lands End, Mumbai on the evening of 10th of February.

The 4th Indy's Awards were organized by Chief Marketing Officer (CMO) Council USA to recognize excellence in Mass Communications, Marketing Communications, Public Relations, Advertising & Branding. The Indy's Award Ceremony is a very unique event which is held every year to honor the best talents for their outstanding performance in the field of Marketing.

Delighted upon having received the prestigious Award, Mr. Vineet Kanaujia said, "I am thrilled to have received this prestigious Award. This Award is a glowing tribute to the relentless efforts made by our Marketing team over the years. Their commitment and passion has resulted into this wonderful recognition for us. This honor will hugely motivate us to do even better in the times to come."

He added, "We are also indebted to all the Business Leaders who have been contributing to our magazine over the years. Their valuable contribution has helped us immensely in creating World-class Content in our magazine, which is our USP. Without their support we would not have been able to achieve the remarkable augmentation in the quality of our magazine."

Speaking about the purpose of this unique initiative from Safexpress, Mr. Kanaujia explained, "Being the Knowledge Leader in Supply Chain & Logistics we have created 'Fasttrack', with an objective of providing the best information on the latest trends and the issues related to Supply Chain & Logistics to our readers. Our Quarterly Magazine is circulated to over 10,000 Top CXOs of India Inc, to provide them with valuable insights about Supply Chain & Logistics."

Speaking about the miraculous transformation of Safexpress into one of the topmost brands in the country, Mr. Kanaujia said, "Our Holistic Marketing strategy has worked brilliantly for us. The keystone of our Marketing Strategy is laid on five pillars, which are ATL, BTL, Direct Marketing, Corporate Branding, and Corporate Communications. We have been consistently focusing on each and every aspect of Marketing in depth. As a part of our Direct Marketing program we have been circulating 'Fasttrack' every quarter to all the Top CXOs of India over the last few years. Powerful initiatives like these have helped us carve our own niche amongst the most elite brands in the country."

About Safexpress:

Safexpress has firmly entrenched itself as the 'Knowledge Leader' and 'Market Leader' of the Supply Chain & Logistics industry. The company has expanded its reach to over 560 destinations all across India through more than 3,500 GPS enabled vehicles. Safexpress provides Express Distribution, Third Party Logistics (3PL) services and Supply Chain Consulting.

Pioneered and driven by 'Logistics Guru' and CMD, Safexpress, Mr. Pawan Jain, the company has today given a new face to the Indian Supply Chain & Logistics Industry with the implementation of innovative and state-of-the-art services. Growing at a phenomenal rate, Safexpress is the undisputed leader in the Indian Supply Chain & Logistics Industry. The company plans to achieve a turnover of Rs. 1000 crores by 2010. The company has recently been chosen as the 'Most Promising Brand of the Year' in a consumer research conducted by ICMR, India's foremost research body. This research involved a thorough study of around 40,000 international, national and regional brands across the country.

For more information, please contact:
Priya Dewan, 9873808456, [email protected]