Safexpress Bestowed With 'Master Brand' Title At Master Brand Awards

Online, November 29, 2010 (Newswire.com) - Safexpress, India's largest Supply Chain & Logistics company, has been honored with 'Master Brand 2010' title at Master Brand Awards. The company won this coveted title at Hotel Taj Lands End, Mumbai. Mr. Vineet Kanaujia, GM-Marketing, Safexpress accepted this prestigious award for the company.

This was the inaugural edition of Master Brand Awards in India, which have been introduced this year in India by the CMO Council, USA. These highly venerated Awards were conferred to 50 topmost brands in the country during the ceremony.

Thrilled on having received the Master Brand Award, Mr. Kanaujia said, "Receiving the 'Master Brand' title is the ultimate honor for Brand Safexpress. Today, I can say with deep pride that Brand Safexpress has reached its pinnacle. I would like to express my heartfelt gratitude to the CMO Council for honoring our brand with this very prestigious Award."

Mr. Kanaujia remarked, "This recognition is a glowing tribute to our brand and the people behind it. Our marketing team has been working very passionately towards augmenting the Brand Equity of Safexpress over the last few years. This is an enormous achievement for us, as now our brand has been recognized amongst the 50 best brands of India."

Mr. Kanaujia added, "Our Holistic Marketing strategy coupled with continuous marketing innovation has resulted in an exponential increase in the Brand Equity of Safexpress in a very short time. Today, Brand Safexpress has been recognized not just as the best brand in our industry, but also as one of the finest brands in the country."

In the last few years, Brand Safexpress has been honored several times by various industry bodies. These honors include 'Brand Excellence Award' by World Brand Congress and 'Brand Loyalty Award' by India Loyalty Summit. Recently the brand was chosen as the 'Most Promising Brand of the Year 2010' in a consumer research conducted by ICMR, India's foremost research body. This research involved a thorough study of around 40,000 international, national and regional brands across the country.

About Safexpress:

Safexpress is 'Knowledge Leader' and 'Market Leader' of Supply Chain & Logistics industry. The company provides Value Added Supply Chain & Logistics services including Express Distribution, Third Party Logistics (3PL) services and Supply Chain Consulting.

Safexpress covers every square inch of the country through its GPS enabled fleet of over 3600 vehicles. It delivers a record 80 million packages every year to its consumers, which comprise over 5000 top companies of India Inc. Founded by Mr. Pawan Jain, 'Logistics Guru' and CMD, Safexpress, the company has revolutionized Supply Chain & Logistics in India.

For more information, please contact:
Priya Dewan, 9873808456, [email protected]