Saggy And Wrinkly Or Firm And Tight? A New Company Is Betting Consumer Body-Type Preferences Apply To Outdoor Furniture.

Online, February 18, 2011 (Newswire.com) - Start-up company, STRONGBACK Chairs LLC, has their guns aimed at an outdoor industry standard of chairs they are calling "uncomfortable, unhealthy and ugly": the ubiquitous portable chairs that fold up into a bag. This new company hopes their new design for outdoor folding chairs, which involves curved tubes and taut fabric to provide firm ergonomic comfort, will create a change in the formerly saggy standard.

Headquartered in Petaluma, CA, STRONGBACK Chairs (www.strongbackchair.com) was founded by Ladd Lougee in 2010 following extensive product research and technical development. The goal was to create the first truly comfortable ergonomic folding chair. The standard outdoor folding chairs, Lougee explains, "are uncomfortable and unhealthy because they are sling style chairs that completely lack any form of lumbar support. They are saggy bags that are shaped exactly the wrong way a comfortable and healthy chair should be shaped." The STRONGBACK Chair, according to company literature, has been designed to overcome this problem by providing positive ergonomic back support and comfort while sacrificing none of the ease of use and portability qualities appreciated and expected in current portable chair offerings.

The secret to the STRONGBACK Chair lies in the patent-pending, frame-integrated, lumbar-support technology. This technology allows the chair fabric to support and maintain the natural and healthy curves of your back when seated rather than allowing your back to slump and conform to the saggy hammock shape of standard outdoor folding chairs. The result, according to reviewers, is "Absolutely the most comfortable camp (outdoor folding) chair I have ever sat in."

But how does it look? Lougee asks you: "Do you prefer firm, tight and smooth or saggy, limp, and wrinkly?" He then goes on to claim (and this should appeal to all of us vain body-conscious people) that the person sitting in a STRONGBACK Chair actually looks better than when using a competitors chair. The reason, he explains: "Is because your body is seated with proper posture. Instead of being hunched over, folded and slouched, which is what happens when you use a standard outdoor folding chair, when you sit in a STRONGABCK Chair your back is straight, you are sitting taller, your shoulders are back, your chest is out, your belly is flat and your head is up - the natural, strong, and healthy position for your body."

The Company also claims using the STRONGBACK Chair is a preventative step to ensuring continued back health. "Lumbar support is good for you. Everybody knows that," says Lougee. To back up this statement he cites a mountain of medical and ergonomic research, points to the office and auto industry standards of all good chairs having lumbar support, and plain old common sense: "Chairs with lumbar support just feel better" he says.

Company literature states sitting is believing. You can order chairs online and learn more at www.strongbackchair.com. They currently have 2 models available, and although more expensive than most similar chairs, they are made with high-quality material and promise to be designed to last longer; the high-end model is available for $79.95 and the smaller, more economic model, for $45.95. They also offer a full refund if you do not feel it is the most ergonomically comfortable and healthy outdoor folding chair you have ever used.