San Diego Ad Agency Offers Free, Custom Positioning Workshop

Online, September 22, 2010 (Newswire.com) - (Oceanside, CA) Quantum Communications, a 22-year old San Diego Ad Agency and The Enemy of Good Enough is offering a free, customized workshop on the most vital marketing decision any brand or company will ever face---positioning.

The hour-long workshop is being offered in-person to companies in Southern California and online via a live webcast for companies outside the area. It is customized for each brand that participates.

"I firmly believe, after 30+ years in marketing, that Positioning is THE single most important component in the marketing mix. And this comprehensive workshop will help brands identify their unique positioning" states Terry Vitiello, Partner at San Diego Ad Agency, Quantum Communications.

"Once the brand positioning is clearly identified, it will dictate all the other elements in the marketing mix, including look & feel, messaging, media, whether or not to offer discounts, language used, and on and on" concluded Vitiello.

To participate in the positioning workshop, marketing professionals are directed to visit our site at enemyofgoodenough and following the free positioning workshop link.

Quantum Communications is a full service marketing company and advertising agency celebrating 22 years of building brands. Their corporate culture and positioning is defined in their motto...The Enemy Of Good Enough. Terry Vitiello, one of the founding partners of Quantum Communications, has been in marketing and advertising for over 30 years, including tenure at Ogilvy & Mather in New York. Quantum has helped position such brands as Sanyo, Designer Whey, 8th Continent, Loews Hotels, Closets By Design et al.