Sareez.com Announces Its Festive Offer! Up To 15% Off On All Products!

Online, April 19, 2011 (Newswire.com) - Kolkata based apparel major; Sareez.com has announced a special festive offer wherein customers ordering sarees and other traditional Indian dresses from their online saree portal will get up to 15% discount on all items. Such a measure has been announced keeping in mind the burgeoning demand from customers in India and South-East Asia. The eclectic collection of sarees, salwar kameez and other dress material that one gets on the portal has prompted thousands of female buyers to adopt the online route.

Most surveys conducted across the world have shown that female buyers tend to purchase merchandize over the counter and that too in cash. But the phenomenal sales registered by online saree portals indicate that the trend is changing and female buyers are no longer averse to exploring the online route to make purchases as they not only save time and energy but also benefit from special online discounts.

Male buyers no longer dominate the online market and savvy female buyers who appreciate the value of time and are not hesitant to experiment with new mediums are being wooed with attractive discounts by online retailers. The biggest advantage which these portals provide is the ease of navigation that is offered by these portals. Visitors to the site can browse sarees according to the colour, price, and type of fabric they desire. Moreover they also have the choice of selecting sarees by occasion and the kind of work done on them.

Visitors to the website have the option to select sarees by occasion like Wedding, Bridal, Party, Festival or Casual Sarees. Sarees are also displayed according to the kind of work done on them like Designer, Traditional, Embroidered, Printed or Lehenga Sarees. But the real strength of sareez.com lies in the wide variety of fabrics that are made available to customers. Buyers can choose sarees by fabric that include Crush, Jamawar, Lazer, Pure Georgette, Velvette, Viscose, Crepe, Faux, Georgette, Benarasi, Faux Crepe, Cotton, Silk, Chiffon, Net, Glass Tissue, Jacquard, and Brasso fabrics.

Most of these sarees have been priced in the range of $25 to $200 dollars and the website offers users the functionality to select saris according to their budget. Perhaps this is what separates an online saree portal from a physical store wherein users are shown the highest priced products first to maximize profit margins. By analyzing the behaviour of customers on their web portals, online retailers often tweak their product mix and price their products based on the spends made by consumers.

Now that sareez.com has started offering a 15% discount on all products, other online retailers are expected to follow suit and online saree portals look all set to change the rules of the game in the apparel industry.