Satmetrix Makes Business-Class Net Promoter Software Affordable and Easy to Implement with Satmetrix Pro

Online, October 2, 2013 (Newswire.com) - Satmetrix®, the Net Promoter® Software company, today announced the release of Satmetrix Pro, the only self-service Net Promoter Software application delivered in the cloud. The breakout software, offering unlimited surveys for unlimited customer touchpoints, for the first time puts a mature technology based on 10 years of Net Promoter experience within reach of small and mid-sized businesses as well as significantly lowers costs for the enterprise. Available now for a free trial and offering companies of all sizes an affordable way to manage, analyze, and act on customer feedback, Satmetrix Pro arrives just in time for CX Day, which celebrates wonderful customer experiences.

"Traditionally, the kind of expertise and functionality you'll find in an application like Satmetrix Pro has been available only to the big boys," said Richard Owen, CEO of Satmetrix. "Thanks to the cloud, the ability to draw meaningful insight from customer feedback—and to act on that feedback—is now accessible to everyone. Satmetrix Pro is the first software of its kind to truly embrace software-as-a-service benefits. It's an incredible opportunity for small to mid-sized companies to implement a Net Promoter customer program at an affordable price. And every enterprise using EMF or other feedback software should take this opportunity to reevaluate the cost of their current program."

The software includes proprietary analytics and reporting that open the door to market advantage by shifting focus away from collecting and monitoring customer feedback and towards finding insight in and acting on it. "Every day that goes by without acting on feedback is a day you're leaving potential profits on the table," he said.

Satmetrix Pro is the result of nine months of development, the full-time effort of more than 70 employees, and 14 design reviews by customers. Using the cloud-based software's point-and-click survey design and program management, companies can launch Net Promoter programs quickly, and manage them internally. "Satmetrix Pro is fantastic. It's exactly what I've been wanting," said Kevin Horstman, Customer Retention Consultant at Grange Insurance. "The guided setup and templates will help us easily maintain things moving forward, and we are excited to be able to manage changes and updates to our surveys independently using the self-service capabilities. Satmetrix Pro gives us an affordable, easy-to-use customer feedback platform and puts control of our program in our hands."

"Satmetrix Pro is an invaluable tool for listening to customers, who are at the heart of everything we do as a business," said Adrian Chamberlain, Chief Executive of Achilles, a global supply chain risk management company. "The intuitive, user-friendly software enables us to use customers' feedback to identify and prioritize ways of further improving our business, which supports our ambitious global growth plans."

Satmetrix Pro allows companies to design and manage their own surveys using built-in templates and expert guidance, manage the process of following up with respondents, transform data into insight using advanced analytics, and act intelligently to create positive customer experiences. Major advances in the new release include:

• Self-service survey and invitation management functions including authoring, segmenting, report
definitions, contact management, and translation

• Built-in expertise and templates on survey and question design

• Highly configurable question formats, conditions, and personalization

• Segmentation, analysis, and report selection integrated with contact management

• Response alerts to ensure timely and appropriate follow-up on survey responses

• Flexible, configurable reporting filters to access data and insight quickly

• Tools for quickly mobilizing promoters

"The best reason to implement a Net Promoter customer program is to improve your bottom line," said Owen. "This software helps you do that by understanding what makes your customers loyal and acting to create the kind of customer experiences they can't ignore."

Companies can try the software immediately to test and understand how it will affect their businesses. To learn more, sign up for a demo, or request a free trial of Satmetrix Pro, please contact us at 888.800.2313.