Savvy Marketing Departments Take Advantage Of The Summer Heat To Increase Brand Awareness

Online, September 30, 2010 (Newswire.com) - September 30, 2010: With an ever increasing number of consumers suffering from ad blindness, corporations are finding that much of their traditional marketing and advertising methods aren't delivering the expected results. Adding to that the fact that the harsh economic climate has led to budget cuts, it seems that only those companies with savvy and innovative marketing departments will make the cut.

Traditional marketing and advertising used to be all about getting one's ad in front of consumers' eyes as often as possible. However, consumers aren't looking at ads anymore and when they do see them; they tend to tune them out. This has led to a much lower return on investment when it comes to traditional advertising mediums from print magazines to billboards and TV commercials. Thus, companies are looking for alternate, viable solutions.

One of these resides in promotional materials because by giving out something, no matter how small, one can start building a relationship with the customer. This is because by giving away a gift can represent acknowledgement and appreciation for current and past business as well as an enticement for future business by providing value without asking for anything in return.

However, a company should take into consideration, when deciding on what promotional materials to give away, that a sound strategy would focus on giving out promotional materials that have a high degree of visibility. This is why stubby holders are ideal for the upcoming summer months as people will be sporting them in public venues, which will increase visibility and, implicitly, brand awareness.

Stubby Holders Australia supplies some of the best merchandise available at reasonable prices, helping corporations spread the word while staying on budget. They offer personalised stubby holders for various applications, and their experience guarantees their customers top notch professionalism and the highest quality products.

While Stubby Holders Australia specializes in personalised stubby holders, they also offer a wide range of other promotional merchandise and neoprene products for customers to choose from.

For more information on Stubby Holders Australia and their range of products, please visit www.stubbyholdersaustralia.com.au

Contact:
Lyn Ashby
PO Box 2138
Malua Bay
NSW
2536
Australia
www.stubbyholdersaustralia.com.au
[email protected]