Search Engine Optimization Agency Hosts 
Free Online Marketing Webinar

Online, October 19, 2011 (Newswire.com) - Janet Driscoll Miller of the search engine optimization firm Search Mojo will headline a free webinar that demonstrates specifically how colleges and universities can capitalize on new opportunities in Google to increase click through rates by 30% or more. "Enhanced Visibility for Colleges and Universities in Search" will be held on Thursday, November 3, 2011 at 2:00 p.m. ET.

"Over 90% of students will use a search engine to research a college or university," said Janet Driscoll Miller, president and CEO of Search Mojo. "Colleges should capitalize on this large group of targeted traffic by making the most of their listings on the search engine results pages. This webinar will provide college marketers ways to improve their online marketing efforts and increase qualified traffic to their sites. The webinar will include tips and best practices that will make an immediate impact on their online marketing presence."


The presentation will cover the following topics:
• Enhancing organic search result visibility:
• Using social media profiles to own more of your branded search results
• Effectively using Google Places pages
• Promoting various types of content via Google's rich snippets and schema.org
• Enhancing paid search ad visibility:
• Using ad sitelinks
• Using phone extensions
• Coming Soon: form extensions
• Case study: Mary Baldwin College

The presentation is designed for:
•Marketing professionals working with colleges and universities who are looking for innovative ways to improve their online marketing efforts and increase qualified traffic to their sites.
Online registration for the webinar is available at: http://www.search-mojo.com/eduwebinar