Search Optics® Adds Cristina Foster As Midwest Regional Sales Director

Online, May 10, 2010 (Newswire.com) - For Immediate Release:

Search Optics® Adds Cristina Foster as Midwest Regional Sales Director

San Diego, CA - May 10, 2010 - Search Optics Inc., a leader in providing fully integrated interactive marketing solutions for the automotive industry, announced that Cristina Foster has joined the company as Midwest Regional Sales Director.

Based in Detroit, Cristina brings more than 20 years of automotive experience to Search Optics. Most recently Foster comes to Search Optics from R.L. Polk & Co. where she was responsible for initiatives at Nissan, VW, and Ford. At Polk, Cristina and her team helped customers use Polk data to measure global and regional sales volumes, marketing campaigns, and loyalty, which resulted in the highest customer satisfaction scores for an OEM. She has also held several sales management roles at Sun Microsystems where she helped customers to leverage the internet into their businesses.

"Cristina's background and experience in the automotive industry are great assets to the sales team and the Midwest market" said Christian Fuller, Search Optics Executive Vice President of Sales. "Search Optics is dedicated to helping our customers achieve success and Cristina will be a great resource for our clients."

Cristina holds a bachelors degree from Michigan State University and is currently working on a MBA at Wayne State University.