SeeWhy Webinar Series Presents Eat'n Park Case Study

Online, September 3, 2010 (Newswire.com) - With shopping cart abandonment rates over 70 percent in the U.S., online retailers are turning to new remarketing strategies to win back droves of customers and significantly improve conversion rates. Smileycookie.com, a division of Eat'n Park Hospitality Group, is a prime example of how successful these remarketing strategies can be. During a webinar on Wednesday, September 8, 2010, Adam Golomb, director of eCommerce at Smileycookie.com, will discuss how the company used SeeWhy's Conversion Manager to:

• Learn when and why potential customers abandoned their shopping carts, helping to identify changes which could be implemented into their Smileycookie.com site redesign.
• Increase sales by converting a percentage of their 60 percent abandonment rate.
• Implement a rapid, real-time response to capture customers quickly as they are usually shopping for a gift for a specific, near-term event.

We invite you to join the webinar and hear first-hand how online retailers like Smileycookie.com are benefiting from remarketing and shopping cart recovery best practices.

What: Webinar: Eat'n Park case study

Who: Adam Golomb, director of ecommerce, Smileycookie.com
Charles Nicholls, founder and chief strategy officer, SeeWhy

When: Wednesday, September 8, 2010; 12:00 p.m. Eastern time (9:00 a.m. Pacific time)

How: Register to attend this free event at http://bit.ly/agT9WL.

You can also follow the webinar on Twitter using hashtag #SWCA.

For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.

Resources

SeeWhy website: http://www.seewhy.com
SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm
SeeWhy blog: http://www.seewhy.com/blog
SeeWhy on Twitter: http://twitter.com/seewhyinc
SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc
SeeWhy resource center: http://www.seewhy.com/resources.htm

About SeeWhy

SeeWhy is the industry's only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy's services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.

Powered by a unique "in-memory" event processing engine, the SeeWhy suite of real-time web analytics is delivered "on-demand." Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.

SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.