Sefati Consulting Offers SEO Tips to Optimize for RankBrain

Laguna Hills, CA, July 26, 2016 (Newswire.com) - Google’s search engine algorithms are notoriously complex, encompassing many different factors and signals that ultimately determine a website’s relevance and visibility. One of the most mysterious of these signals is RankBrain, which Google has revealed to be one of the most crucial ingredients in its algorithmic recipe. Anyone seeking to maximize a website’s search engine visibility must first understand how RankBrain works. In a new statement to the press, enterprise SEO consulting firm Sefati Consulting offers some insight and http://sefati.net/seo-tips-optimize-rankbrain/ http://sefati.net/seo-tips-optimize-rankbrain/.

“The thing to understand about RankBrain is that, for all its technical complexities, it’s essentially just trying to emulate the behavior of an actual, human user,” says Al Sefati, founder of Sefati Consulting Group. “To optimize your site for RankBrain, then, you must think in terms of user experience, and work to create a site that is relevant, engaging, and valuable to the end reader.”

Al notes that there are different ways to accomplish this, including both on-page and off-page optimization strategies. “Think in terms of adding value to the user experience,” Al says. Some of his on-page SEO tips include ensuring clear, easy-to-use navigation; writing original content that provides the reader with actionable takeaways; and enriching written content with videos and images.

“On a more technical level, ensuring a fast loading time is essential,” Al Sefati continues. “Ensure the inclusion of schema and markup data. Be certain that the site is optimized for mobile responsiveness. And always consult with analytics to help you reduce bounce rate.”

Additionally, there are some off-page optimization strategies that Sefati believes to be essential. “Do what you can to gather good, favorable reviews on sites such as Google, Facebook, and Yelp,” he advises. “Online reputation is paramount here.”

Some other off-page optimization tips from Sefati include increasing brand mentions/citations; improving the accuracy of local listings; and earning links from authoritative websites. “Don’t fall for disreputable SEO gimmicks,” Sefati warns. “Don’t buy links, and take time to disavow links from any site that has been penalized by Google.”

Sefati says that, in the end, optimizing for RankBrain all comes down to creating a site that offers value to the end user. “This is more complicated than it may sound, and requires ongoing review and revision,” he explains. 

About Sefati Consulting Group

A data driven search marketing firm in Orange County, California, Sefati Consulting Group boasts years of experience, a high degree of technical expertise, robust content creation capabilities, and certification in several leading enterprise SEO tools. More information about Sefati Consulting Group is available at www.sefati.net. The company may also be reached at 23016 Lake Forest Dr. #307, Laguna Hills CA 92653.

Source: Sefati Consulting