SEG Promotions Ignites a Workplace of Engagement

Dunwoody, Georgia, April 1, 2015 (Newswire.com) - “The most successful workplace environments are those in which every associate feels involved and valued,” said Jake, SEG Promotions’ director of operations. “Therefore, as a management team, we are committed to building a supportive and empowering culture that we feel is most effective for collaboration and innovation.”

Jake described his management process. “It all starts with communication. Our team has to know what our company goals are in order to successfully contribute to them,” he said. “If your people don’t know what your objectives are, they’re essentially working in the dark and floundering. They have to know not only what their individual targets are, but also how they will be measured, the time frame in which they must be achieved, and the strategy that is designed to get them there.”

"Once the team is clear on what they have to do and why, it's time to gather their input on how to arrive at the desired marks,"

Director of Operations , Jake

Next to goals, Jake noted that team members must have a clear understanding of purpose, or why these objectives are in place. “Ultimately, success for your business is critical, but there are other reasons goals must be established,” explained Jake. “For example, you may have an objective that is tied to consumer responses. It’s important for your team to know that, in order for the company to be reputable, customer needs must be recognized and met. The more your team comprehends this mission and vision, the more likely they are to work together towards attainment.”

“Once the team is clear on what they have to do and why, it’s time to gather their input on how to arrive at the desired marks,” cited Jake. “This is where associate engagement is so important. Your team will inevitably possess nuggets of wisdom about what works or doesn’t work in the field. By soliciting their input and involving them in the entire process, you’re creating a more solid foundation upon which you can fulfill your mission. People are much more likely to buy in and give 110% when they have the ability to contribute and feel recognized and rewarded for their efforts.”

SEG Promotions’ Director Discusses Team-Building Initiatives

As Jake noted, the company’s strategy is to ensure that the team is working together and that all associates feel engaged in the process. “We frequently host team-building activities. Some have formal training components, others are more relaxed, but all have the same objective of fostering stronger bonds among associates,” he said. “Brainstorming sessions, office contests, and even some fun after-hours gatherings have made a huge difference in how we all relate with one another.”

Jake concluded, “We’re all in this for the long haul. SEG Promotions’ and each associates’ future success is tied to how well we interact with one another and how well we can engage our team in order to deliver outstanding results. This is what makes us strong.”

About SEG Promotions

SEG Promotions is a teamwork-driven provider of dynamic promotions. The firm applies an interactive approach to marketing that expands brand awareness while making each client more profitable. By utilizing the latest techniques to research markets and demographics, SEG Promotions’executives create customized initiatives that forge lasting relationships between brands and customers. The firm delivers exceptional results for clients in part because they maintain a supportive family environment in which every team member can develop and thrive.