SellPoint Appoints New Vice President of Client Services

Online, July 28, 2011 (Newswire.com) - SellPoint Inc., the leading provider of online retail video content is proud to announce the promotion of Brian Castelli as its Vice President of Client Services.

In this role, Brian will oversee the delivery of SellPoint's services including custom professional services and product development, through the company's team of Solution Specialists, Account Managers and Business Development Representatives. His team coordinates the efforts of all SellPoint departments, from Creative Services to Retail Syndication and Product Development to insure that SellPoint clients receive the most effective results from their engagement with the company.

"Brian is a person of character, discipline and professionalism. He has consistently delivered strong results to key projects and for key clients. We are proud to welcome him to this expanded role" noted SellPoint CEO, Rick Martin. "Brian's ownership of both client services and product development will allow us to deepen our focus and commitment to client-centric guidance as we grow our capabilities."

Brian has over 12 years of experience in the IT, Web and Creative Service industries where he has demonstrated a proven track record of exceeding client expectations. Brian joined SellPoint as a Senior Producer of rich-media content for the company's largest clients and global brands. His work resulted in a significant increase in client satisfaction and retention rates. Most recently, he served as Director of Product Management, insuring that SellPoint's extensive product development projects matched the needs of the company's clients and retail publishers. In this role, he was key in driving the company's Brand "store within a store" and mobile products.

Brian received an MBA from Trinity College, Dublin Ireland, which included a retailer implementation of a point-to-point supply chain solution and a grant proposal to the Irish Government. Brian received a BGS from the University of Michigan with a concentration in Computer Information Systems and Organizational Psychology.