Sentient Decision Science's Paul Conner to Address the Institute of Food Technologists

Online, June 8, 2011 (Newswire.com) - Sentient Decision Science, Inc. (www.sentientdecisionscience.com), a leading provider of behavioral science research methods, today announced that Paul Conner, Vice President of Behavioral Science, will speak next week at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo in New Orleans. His talk, which focuses on using emotions to deliver great products to market, will be held Monday, June 13, from 10:30 - 10:55 a.m. in room 293 of the New Orleans Morial Convention Center.

"IFT brings together leaders in the food industry, academia and government," said Aaron Reid, Ph.D., Chief Behavioral Scientist, Sentient Decision Science. "By tackling some of the issues around emotion and the subconscious drivers of consumer behavior around food, these leaders can have keen, fresh insight into consumers and deliver products that closely meet their needs.

"Paul's a natural choice to lay the groundwork -- his pioneering work in emotion and implicit research advanced the research industry's understanding of human behavior, and has repeatedly delivered significant value to clients across many industries," Dr. Reid concluded.