September Launch For The Sun Emporium's Summer 2011 Collection.

Online, August 9, 2011 (Newswire.com) - What child does not love the carefree days of summer? Warm weather, water play and laughter create delightful summertime memories. However children have very little melanin (skin pigment) so they need special protection when spending time outdoors to protect them from burning. Australian designed Sun Emporium swimwear offers stylish sun safe swimwear for active children aged 0 -14 years.

Be sure to visit www.OzSwimwear.com early September to view the much anticipated collection from Sun Emporium's Summer 2011 collection.

Sun Emporium celebrates youthful innocence with a range of girls swimwear adorned in a classic Paisley print, whimsical Peacock designs and a 70's retro print. A funky range of bohemian styled caftans in pure cotton vintage prints ensures the total beach look is complete.

Boys can choose from a selection of sturdy rash shirts, boards shorts, racers, euroleg shorts and wide brim hats that feature Indian chiefs, tribal motifs and vintage stripes in an distinctive color pallete.

This must have Sun Emporium swimwear range is stocked exclusively at www.OzSwimwear.com - they will be delighted to hear from you!

As a leading online Australian company OzSwimwear understands the need for efficient, friendly and helpful service. They are passionate about protecting children from the harsh summer sun and understand the need for sun protection that parents love and that kids delight in wearing! Quality meets performance as each Sun Emporium garment offers a premium UPF 50+ level of protection from the harsh summer sun.

Sun Emporium was founded over 15 years ago when designer Sally Michael embarked on a quest to create a quality swimwear range designed to offer excellent UV sun protection to delicate young skin. Her design philosophy centred on creating swimwear that featured contemporary styling that was both practical and sun safe.
During this time the message of sun protection spread from the shores of Australia to the world paving the way for Sun Emporium's gorgeous range of sun safe swimwear.

Catch the next wave of sun friendly, summer swim essentials exclusively at www.OzSwimwear.com