SerenaLeena Celebrates Launch of New Website

Online, April 18, 2011 (Newswire.com) - Fashion jewelry distributor SerenaLeena will be celebrating the launch of their new site, SerenaLeena.com, at Rockwell in Los Angeles on Friday, May 13. SerenaLeena will be celebrating by cutting a SerenaLeena cake and giving away prizes and SerenaLeena merchandise. They will also be offering special promotions to all of the attendees.

"We are so excited to announce the launch of our new website," said Leena Akopian, co-founder of SerenaLeena. "Our new site will allow us to fully engage our clients worldwide and provide them with the most fashion-forward items."

Founded in 2010, SerenaLeena has grown to become one of the most exciting and dynamic fashion companies in Los Angeles. The company is best known for its collection of evil eye jewelry.

SerenaLeena.com will enable clients to view and purchase the company's vast collection of jewelry, accessories and clothing. The website will feature, among other things, a blog written exclusively by the founders. Topics of discussion will include fashion trends, upcoming sales and tips for prospective entrepreneurs. Customers will also receive free shipping during the week of the launch for all orders over $40 and all attendees will receive a promotional code for various offers to use on SerenaLeena.com.

SerenaLeena was recently featured in the style section of US Weekly, which led to increased sales and interest in the company's merchandise.

"Our client list has greatly expanded due to the exposure from US Weekly," Akopian said. "The website will allow us to communicate directly with new customers and strengthen our relationships with existing clients."