Serif Partners with Lifeboat Distribution to Expand North America Channel Reach

Online, December 22, 2011 (Newswire.com) - Serif, the award-winning creative software developer, has announced that it has signed a distribution agreement with Lifeboat Distribution, an international specialty software distributor for virtualization, disaster recovery and other sophisticated technologies. Under the agreement, Lifeboat will distribute Serif's industry-leading software for desktop publishing, photo editing, web design and graphics to solution providers - VARs, resellers and system integrators - in the United States and Canada.

Lifeboat will distribute Serif's software under the new full-suite Multi-User License program that has been specifically designed for small businesses, government organizations, non-profit groups and the medical market. The Serif software licensing program provides a high-quality, cost-effective solution to customers who want design, publishing and creative software for multiple users within their organization. In addition, there will also be a high level of technical support available after purchase, so every user can make the most of the software.

The Serif Multi-User License program will be offered with tiered pricing levels and the featured products, which are bilingual (English and French) for the US and Canada, are:

• PagePlus - the DIY design tool that makes it easy for users to create high-quality advertizing, compelling printed documents and eye-catching e-brochures.
• WebPlus - the website design and publishing tool that is easy to use - without the need for HTML programming knowledge.
• PhotoPlus - the fast and easy digital photo editor. It's ideal for anyone who wants to organize, edit and enhance their photos.
• DrawPlus - the powerful and versatile graphics studio. Draw vector art, sketch ideas, design logos & graphics and paint naturally. It can turn photos into artwork, create animations plus much more.
• MoviePlus - the powerful digital video editing solution with easy to use tools and stunning studio-quality effects to produce professional movies.

Michael Zavala, vice president of sales at Serif, said: "We decided to really ramp up our channel footprint in order to expand our share in the North American desktop publishing, photo editing, web design and graphics markets. Our new partnership with Lifeboat helps us to do that with access to an extensive network of resellers focused on exactly the small and medium businesses that will value Serif's full-suite solutions for high-quality designs and outputs for professional printing and the web."

"We're excited about the opportunities that Serif's high-quality creative software affords our resellers - especially those focused on the small and medium business segment," said Dan Jamieson, vice president and general manager of Lifeboat Distribution. "Serif's new Multi-User License Program will make it easy for solution providers to address their customers' needs with a full-suite offering that fits any budget."

Special Limited-Time Promotional Launch Pricing
To support the launch of the Multi-User License Program, Serif is extending special limited-time promotional pricing for all reseller orders placed through Lifeboat Distribution through December 31st, 2011. With this promotion, 500+ user discount levels will be applied to all orders up to and including 500 user licenses.

VARs, resellers and system integrators in the United States and Canada interested in the Serif Multi-User License program should contact Lifeboat Distribution on +1.800.847.7078 (US), +1.888.523.7777 (Canada) or [email protected].

About Serif
Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, MoviePlus, CraftArtist and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6.5 million customers worldwide, Serif has over 230 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US. For more information on Serif and its range of products, please visit www.serif.com.

About Lifeboat Distribution
Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, and other technically-sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers and consultants worldwide, helping them develop a rich opportunity stream, expand their margin and services revenues, and build profitable product and service businesses. For more information, visit www.lifeboatdistribution.com. Follow Lifeboat Distribution on www.twitter.com/lifeboatvad.