Serious Factory Sets Out To Conquer Italy

Online, February 29, 2012 (Newswire.com) - Serious Factory, a leading developer of interactive, real-time 3D and multimedia software for marketing, sales and training, is expanding its territory to sell its products and solutions in Italy.

In order to be a serious contender on this new market, Serious Factory has signed a Business Partner agreement with Sergio Porrini from Lan Pro Sistemi, a company specialising in Virtual Reality and 360° Virtual Tours (VR Photography) in Italy. Sergio will mainly localise Serious Factory products and help the Serious Factory's sales team expand the company's customer base. Actually Lan Pro Sistemi has focused on museums and hotels for the past 10 years.

This new business partnership is part of Serious Factory's indirect sales strategy, and reflects the developer's desire to strengthen its market shares outside of France. With the signing of a Value Added Reseller agreement covering Asia and a Business Partner agreement to sell its solutions in Benelux, 2011 was the "year of partnership". 2012 has only just begun, but is already set to be a milestone in Serious Factory's business development.

3D is the new key asset for efficient and profitable communication and marketing strategies. Using Serious Factory's products and expertise, Lan Pro Sistemi can now expand its product portfolio to include realistic 3D software and applications, as well as expand its customer base by leveraging Serious Factory's experience to win over major Italian industry players with 3D technology.

Thanks to this partnership, Italy is now on course to get the right 3D software and solutions to improve marketing and boost sales. Serious Factory and Lan Pro Sistemi are working hard to develop this partnership, which already seems to be bearing fruit with major projects being discussed.

About Lan Pro Sistemi:

Lan Pro Sistemi has been the leading Italian company in the state-of-the-art Virtual Reality market since 1999, and specialises in 360° Virtual Tours (VR Photography). Using the most advanced photographic equipment and fine-tuned post-production software, Lan Pro Sistemi has, over the years, developed a unique digital workflow capable of generating virtual reality images of unprecedented quality in terms of photographic realism, colour accuracy and dynamics. Major clients include the Galleria dell'Accademia in Florence.

For more information, visit: www.lanpro.net