Serious Factory With MTECH Provide Innovative 3D Marketing Communication Weapon For Asia

Online, October 14, 2011 (Newswire.com) - Serious Factory, one of the major editors of digital applications dedicated to marketing and sales, based on 3D technology, signed a VAR (Value Added Reseller) partnership with MTECH Engineering Company Limited, specialized in 3D and PLM software reselling in Asia. This strategic agreement will focus on the commercialization of all Serious Factory solutions in China and Hong-Kong.

This partnership with MTECH takes part into the indirect sales strategy of Serious Factory and the will of the editor to strengthen its market shares abroad. With existing customers in Europe, Serious Factory is now positioning itself on the Asian continent.

Founded in 1995, MTECH Engineering Company Limited provides more than 500 Asian companies with PLM (Product Lifecycle Management) or BIM (Building Information Management) solutions for manufacturing and building construction industry. The strength of MTECH lies mainly in product development and management through an expert consulting and technical team.

« For over a year, attracted by our expertise and our references, major Asian companies want to improve their marketing and sales with our solutions. To meet their expectations and establish a relationship of trust and proximity, we wanted to offer them a strong local relay. MTECH, already reseller of Dassault Systèmes solutions, seemed to be the ideal partner. MTECH is a well-established structure in the Asian market, with a qualified team dedicated to promote and sale 3D software. » says William PERES, CEO of Serious Factory.

« This partnership is a way for us to extend our strong leadership position and 3D expertise in this area. The applications will help our customers extending their competence from product design to sales and marketing. Serious Factory's 3D Virtual technology supporting multiple channels marketing and social networking will contribute additional values on company's brand promotion, sales creation and customer satisfaction. This ensures to help our country's own brand products selling globally. » confirms Stephen AU, CEO of MTECH Engineering Company Limited.

Serious Factory and MTECH worked extensively on the development of this partnership, which already seems to bear fruit through major projects under discussion.