Servicekow.com Website Matches Car Owners And Mechanics, Reduces Repair Costs

Online, May 16, 2011 (Newswire.com) - Unexpected auto repairs always strain family budgets, but never more than now, when many families are struggling to pay their bills and put food on the table. Americans' dependence on private transportation adds urgency to the situation, making it difficult to take the time to shop around and find high-quality, fairly priced repair services. ServiceKow.com, a new website launched today, facilitates the process by providing an online platform where individuals can post descriptions of their automotive repair needs and local mechanics can bid on the work.

"Until now, vehicle owners primarily had to rely on the advice of friends and family members when looking for a mechanic," said Founder and President Frederick Franks. "ServiceKow, Inc brings order to an otherwise chaotic process, helping people make more informed decisions as they search for the best local mechanics."

Individual users sign up for free accounts, while mechanics pay one of three monthly rates depending on their chosen membership level. Once they have created an account, individuals can post unlimited auto repair jobs. Local mechanics review those job descriptions and place bids that include a description of their experience and expertise, as well as the estimated cost and time frame. Individuals can view bidders' history and read other customers' feedback before selecting the winning bid.

ServiceKow, Inc is offering a special promotion to encourage new users to sign up. Each thousandth new registered user will receive a credit of up to $500 to pay for his or her first car repair obtained through ServiceKow, until 10,000 accounts have been created. Mr. Franks anticipates registration will soar in the first few weeks, reaching 100,000 by month.

"This couldn't come at a better time," says John Smith, who recently signed up for a ServiceKow.com account because his car needs a new transmission. "Our credit cards are maxed out on holiday shopping, so we can't afford to spend a lot, but this site will help us find the best mechanic at the lowest price - and if we're one of the lucky winners, ServiceKow will help us pay for the repair, too!"

Mr. Franks notes that automotive mechanics will benefit from the site as well. "ServiceKow.com helps mechanics reach a wider customer base, yet remain focused on the local area and their specific area of expertise." Some of the ServiceKow.com membership options also give mechanics the option of sending coupons to local account holders and promoting their services through video advertisements.

Although some websites offer online directories of mechanic services, ServiceKow.com is the first and only site to provide a bidding platform for small engine repair. "Our market research has demonstrated that this is an untapped market with vast potential to fill a real customer need," says Mr. Franks. "We're excited to see people start to post projects and reap the benefits of our technology."