Sexy Material Handling - The New A-Prime.

Online, March 10, 2010 (Newswire.com) - Goodbye boring industrial machinery world, hello vibrancy! Daniel Zelman, A-Prime Inc.'s youngest executive, has had enough with the boring association applied to the material handling world and has taken matters into his own hands by rebranding his company, A-Prime Handling, Inc. and adding enthusiasm to the industry.

"After working as a material handler for well over a decade, I became tired of working for an industry with little excitement and in desperate need of freshness," stated Dan Zelman, A-Prime, Inc.'s company Vice President.

In fact, A-Prime Inc.'s new website was near completion when Dan himself decided to pull the reins on the project in order to add "umph" to its finalization. Doing so led A-Prime, Inc. to hire the help of a marketing professional in order to create an updated company logo, tag line, materials and overall company presence that would spell impressive to its prospects and clients, upon initially seeing them. "When I was tasked with the opportunity to add a dose of excitement to a seemingly dull industry, doing so felt like a tall order. However, after countless hours of searching industry trends, relevant resources and various "cool" websites - I discovered that the material handling industry has a lot of understated edge and important green initiatives going for it. Therein laid my inspiration," explains Zianette Frost A-Prime, Inc.'s marketing executive.

Now A-Prime, Inc. has a fun website with an air of professionalism, a measure of green and an opportunity for involvement via its news forum. Can material handling turn sexy? A-Prime Handling, Inc. proves that it certainly can.