Shea Properties Announces Sponsorship for 2015 ICSC Mocial Conference

Aliso Viejo, CA, July 8, 2015 (Newswire.com) - ​Shea Properties announced today that it will sponsor the 2015 ICSC MOCIAL+ Conference at the Gold level. The retail industry event will be held on Wednesday, August 5 to Friday, August 7 at Hotel Nikko in San Francisco. 

Originally programmed to address the retail industry’s use of Mobile, Social and Local marketing efforts, the MOCIAL+ Conference has evolved to encompass all sponsorship and advertising efforts within the realm of digital marketing. This year’s conference features speakers and panels from award-winning digital media programs discussing social media strategies and best practices that will maximize ROI.

The Collection News Network, a digital video driven brand campaign at The Collection, a 700,000 square foot retail center in Ventura County developed by Shea Properties and CenterCal Properties, will be featured at a conference roundtable session, moderated by Drew McGray, social media manager for Shea Properties.

“We find the MOCIAL Conference to be very beneficial,” said James Williams, vice president of marketing and communications. “The retail industry is always evolving, and it’s more important than ever to build a strong digital and social media presence to reach those elusive customers. We always learn something new at this conference, and we’re looking forward to sharing what we’ve learned as well.”

To view The Collection News Network, please visit https://www.youtube.com/TheCollectionRP. 

About Shea Properties • SheaProperties.com

Shea Properties, headquartered in Aliso Viejo, California, is a diversified real estate company responsible for the acquisition, design, development, construction, leasing and management of apartment communities, shopping centers, business parks, and mixed-use environments. Since beginning operations in 1969, annual revenues have grown steadily to more than $250 million, while the overall value of the portfolio has grown to more than $3 billion. Shea Properties owns and operates approximately 6,500 apartment units and 5 million square feet of office, industrial and retail space in California and Colorado. Currently, Shea Properties has nearly $1 billion in development projects underway with an active pipeline of future projects.