SheerID Releases New Infographic: "Selling Software to College Students"

Online, August 24, 2012 (Newswire.com) - When SheerID crunched the numbers from their most recent student survey, even they were surprised by the results. As experts in the field of online discounts, they already knew that student discounts were under used by college students, but they didn't realize that 66% of college students didn't even realize they were eligible for discounts on software.

Armed with their new shocking statistics, they set out to create an infographic to help retailers and marketers reach the valuable academic market and sell more software.

SheerID's resulting infographic is based on the results of three surveys SheerID has conducted over the past year. It was answered by students currently enrolled in 2 year, 4 year, and graduate degree programs. The survey was taken both electronically and manually and focused on college students' use of student discounts.

"Most software retailers and resellers offer academic discounts," explains Jake Weatherly, CEO of SheerID. "But if you want to reach the student market, offering a discount is just the first step. We thought this infographic would be an interesting way to educate companies about how to actually reach college students while increasing awareness about SheerID's verification solution."

This is the second infographic SheerID has released this month about the behavior of college students. The first, "Are You the Big Marketer on Campus? Are You Sure?", provided marketing professionals with helpful tips for maximizing awareness about their student discounts within the college market. This is the second infographic in a series designed to help retailers and marketers reach more students. "Our goal at SheerID is to help more retailers offer discounts to students," says Weatherly. "When companies have our verification system in place, they can offer student discounts without worrying about fraud, and market their discounts far and wide."

The new infographic can be accessed at www.sheerid.com/selling-software-to-college-students-infographic/