Shei-Ko Cosmetics Launches Website

Online, August 23, 2011 (Newswire.com) - Shei-Ko Cosmetics announced today its long awaited launch of a new web-site through which its clientele, both retail and professional makeup artists, can access the company's full line of premium quality products anytime, anywhere. To date, Shei-Ko's expanding list of customers has grown primarily through word of mouth within the tight knit community of professional makeup artists. Now, with more of the company's movie and TV makeup artist clients using smart phones on the set to order supplies, the need for an on-line store has become overdue.

Commenting on today's launch, Shei-Ko's founder and CEO noted, "Our business has expanded beyond our wildest dreams, and today's launch acknowledges the strong demand for our full range of mineral foundations, mineral blushes, mineral eye shadows and lipsticks. Shei-ko's on-line store will also allow us to quickly and efficiently service our growing international customer base."

In parallel with today's launch, the company announced that its research and development team is currently finalizing its skin care line, utilizing some of the latest clinical technology in skin care science. Shei-Ko's new skin care line will focus on anti aging products that reduce and minimize fine lines, and skin discolorations. The company expects to make this product line available in early 2012.

About Shei-Ko Cosmetics
Shei-Ko Cosmetics and Professional Makeup Supply (Shei-Ko) traces its origins to its founders - trained makeup professionals who became frustrated that the same professional quality makeup they used on the sets of major motion pictures, television programs, and magazine ads was not readily available to their friends and families. What started as a small enterprise to provide their loved ones with the same quality makeup quickly grew into the select product line delivered today to a demanding clientele.

Shei-Ko's best customers tend to be those who are most knowledgeable about makeup. They understand the different levels of quality that exist in the market between heavily advertised, branded cosmetics commonly sold in drug stores and high end department stores, to lesser known, professional quality makeup brands. One simply won't find professional makeup artists using products containing filler ingredients or harsh chemicals. Professional film and TV makeup artists know their careers begin and end with not only their artistic ability, but with the makeup they use. Shei-Ko meets the specific needs of these individuals.