Sheridan&Co designs LOLA's Cupcake Bar

Online, October 20, 2009 (Newswire.com) - Chic London bakery LOLA's have established the first ever cupcake bar in Selfridges & Co. Devised and created by independent retail design agency Sheridan and Co, LOLA's cupcake bar made its debut in the Food Hall at Oxford Street's most prestigious department store earlier this week.

Having previously showcased their cakes and patisseries on general display at Selfridges, LOLA's cupcake bar represents quite a coup for the fashionable bakery located in Primrose Hill. Now they have a dedicated point of purchase display with full view of their cakes, accompanied by a stylish seating area and banquette.

LOLA's Kitchen has recently been the talk of fashion and lifestyle magazine editors, having developed a trendy reputation amongst both local clientele as well as a profitable customer base in the corporate market.

The new cupcake bar within Selfridges was pre-empted by a teaser campaign of wall graphics counting down the days until the new installation opened.

The planning and design of LOLA's installation display area was undertaken by retail design agency, Sheridan and Co, who put their expertise in point of sale display designs to excellent use. Having already created and designed a number of displays areas for other luxury brands showcased at Selfridges, Sheridan and Co's talent for encapsulating the spirit and joy of LOLA's brand is evident in the stylisation and ornamentation of the cupcake bar.

Featuring a wood and glass displays set against a white backdrop, Sheridan and Co adapted LOLA's existing powdery, sugar-dusted monochrome logo into a solid, multicoloured brand identity which emanates a more exciting radiance for the retail landscape.

The cakes are consequently displayed with a greater celebration and reverence than one would see in a standard bakery display. A tower carries a vibrantly colour-coded menu of available cakes, and the colours match the trays upon which the cakes rest.

Sheridan&Co's chief executive, Michael Sheridan, said: "LOLA'S is a delightful brand and a very fine bakery which produces exquisite cakes. The installation we have designed for LOLA'S in Selfridges captures that joie de vivre in a fresh, crisp design which gives clarity to the brand's proposition and enables the cakes to visually sing. I defy anyone to visit and not to buy at least one cupcake."

Victoria Jossel and Romy Lewis, founders of LOLA's Kitchen said, "We are thrilled to open our first cupcake bar in the Selfridges food hall. With outstanding service, the finest cupcakes, the best coffee and an amazing location, we know this will be a favourite destination for Londoners and especially our already loyal clientele".