Shoes That Grow Trees

Online, February 24, 2011 (Newswire.com) - As part of the International Year of Forests, the brand Etnies, Reserva supported by the NGO and UNESCO has demonstrated responsiveness by developing its own project of reforestation of the rainforest in the lowlands of Costa Rica . Besides the objective of reforestation, Etnies team wanted to help people of indigenous, Malekus. The mission is to ensure their return to their homelands and their cultures that were long threatened by the operation of farms and the war of rubber (rubber). The challenge is bold: to replant 35,000 trees this year thanks to sales of shoes made by the brand via the "Buy a Shoe, Plant a Tree" (buy a shoe, plant a tree).

* The audience at the heart of the project

On top of those 25 years of existence, the brand needed to rekindle the flame. The founder and CEO of etnies, Pierre-Andre Senizergues, chose to involve the brand in a future project specific and useful in the hope of becoming the first carbon neutral company in the sports industry by 2020. The project in question was organized around the goals set by Costa Rica and aiming for a carbon neutral in 2021. To do so, Etnies has just launched its "Buy a Shoe, Plant a Tree" (buy a shoe, plant a tree) in the logic of planting a tree when a customer purchases a pair of Jameson 2 Eco Shoes shoe almost entirely made from recycled materials. Ultimately, this should allow planting a minimum of 35,000 trees this year in the reserve Malekus in northern Costa Rica. The United Nations and UNESCO have rallied to the cause by offering their help to fund the planting of trees.

* A nation reborn from the ashes

The Malekus, native tribe whose way of life is centered around the forest are known as "guardians of the forests." Of all the Indian tribMolekusus the Malekus are those with the least amount of territory. 40% of the families of this tribe does not own their land. Thus, through its program, Etnies wished to revive the indigenous people of whose culture, lifestyle and rights have been flouted for almost 150 years by an abuse of husbandry and war rubber.
The tribe of natives, supported by the association La Reserva Forest Foundation and the program etnies "Buy a Shoe, Plant a Tree" will try to revive his land through the trees, was once the symbol Community link the tribe.

* A land of a thousand riches

Long before all the excitement around the reforestation, the United Nations had declared that the territory was to reconstitute a biological reserve. To date, Costa Rica has thirteen biological reserves containing treasures of flora and fauna of their own. By promoting the recovery of such natural areas, Costa Rica should be able to keep his promise and become the first carbon neutral country by 2021. Moreover, after this program, the Rainforest "EtniGrenouillees" will absorb about 6,390 tons of CO 2 emitted into the atmosphere, throughout the life of trees. To bring things more visually, this is the value for CO 2 465 051 360 shoeboxes Etnies, joined around 3.5 times and our planet Earth.
The safeguarding of this unique ecosystem will also enable the country to revalue its land, its beliefs and customs. Costa Rica is also a popular destination for fans of sustainable and responsible tourism. They found there authentic human values, a warm spirit and lively nature, diverse and unpretentious.

* Notice Sequovia

Etnies program is a good way to combine entrepreneurial action and public movement. The consumer will ultimately have a considerable weight in the balance and will use its purchasing manager, to repair, its scale, the damage caused by the phenomena of industrialization and globalization. Thanks to you, the rainforest "Etnies" will be able to take shape. The idea here is to unify everyone's efforts for a successful project that is in everyone's interest and in the interest of our planet, reverse the process of deforestation, pair of shoes after shoes. Calling all athletes: direction Etnies website where you can promote a good deed while finding shoes to fill!