Shoeture Shoes Now J Pratt

Online, January 23, 2012 (Newswire.com) - Jermaine Pratt, founder and creative director for Shoeture Shoes has re-branded after working with public relations consultants. The N.J. based company has changed the label to J Pratt Footwear. "So much personal touch goes into every detail of the shoes I create that it just made sense to call my products J Pratt". Jermaine has created the most beautiful and stylish shoes for A-List celebrities and red carpet walkers which has made him one of the most sought after shoe designers in the industry.

Because of this success, Shoeture Shoes was forced to rethink its company structure and change the name to J Pratt Footwear and begin to build his image while creating a business and marketing strategy. He has consulted with business as well as fashion professionals and is setting his new brand up for future success. After a foray into the custom shoe design business, Jermaine realizes that his passion for creating one of a kind footwear has opened doors in places that he could never imagine before. J Pratt currently has custom orders coming in for the Runways of Mercedes Benz New York Fashion Week and the Grammy's Red Carpet. He is sure to continue keeping fashionable woman well soled in custom one of a kind creations which include feathers, stones, crystals just to name a few.

With this new venture, J Pratt Footwear is developing a shoe collection projected for release Holiday 2012. The boutique footwear company is in the process of building their team in preparation for the J Pratt launch.

Be sure to like J Pratt on Facebook and follow on twitter to receive up to date information on events, promotions and news surrounding the J Pratt brand. For more information or to become familiar with designer Jermaine Pratt visit www.shoetureshoes.com

For Press/Media Contact: Eslyn C. Woodall, Woodall | Robinson Group, 917.300.9315